How to Make a Good TV Advertisement

When you think of how to make a good TV advertisement, what kind of examples come to mind? Do you think of the Super Bowl? For many Americans, Super Bowl commercials are the foundation of great television advertising and the first thing that comes to mind when discussing what it takes to produce a quality advert. Some of the most memorable commercials get their start during Super Bowl halftime. 

Learning how to make a good TV advertisement is about more than just writing a script, planning your shots, and shooting the ad. We’ve put together some tips used by top video production professionals when producing TV ads for primetime.

A Great Story Leads to a Great TV Ad

But how? How can you possibly tell an entire story in say, 25 or 30 seconds? Great television commercial script writers know just what to do! You must tell a story that will progress fully through from beginning to end in just half a minute. It’s going to require some careful planning, a lot of emotion, and several adjustments to ensure it fits the timeframe–but a great story is the first step to producing a memorable TV commercial.

Incorporate Traditional Branding

Want to know how to make a good TV advertisement that people will remember your brand for? Think back to traditional branding! Producing a commercial that helps your audience to connect the commercial with your brand requires some planning. There are several options here. Consider using a similar style or tone to that of a previous commercial that you had success with, or perhaps you could incorporate some other form of brand recognition into the mix–the overall goal is to subtly help the audience see the connection.

Consider a Spokesperson

Not all brands will have the luxury of finding a spokesperson that is such an icon that everyone will magically want to purchase their products or services. However, if you’re able to incorporate a spokesperson that is equally influential in the market, you’ve got yourself an added benefit. Think back to the most memorable television advertisements that you can recall–now think of the faces behind each of the products or services in those ads. It sticks, doesn’t it?

Focus, Focus, Focus

You’ve got seconds to get it right in the eyes and the minds of the consumer. As you look at how to make a good TV advertisement, consider how you can be hyper-focused on connecting emotionally with your key target audience. You’ve got to deliver the key concepts immediately, front and center, and you’ve got to keep the concepts tightly-focused throughout each scene and shot. 

Keep it Relevant!

For example, if you’re filming a commercial about healthcare, you’re going to have every scene deeply focused on health and wellness. If you’re filming a commercial about luxury cars, every scene is going to showcase the craftsmanship, comfort, and style of the vehicle. If you’re filming a commercial about term life insurance, every scene is going to focus on family, finances, and stability. 

Let’s Get to Work

Ready to make a good TV advertisement that’s going to amaze your audience? Give Beverly Boy Productions a call at 888-462-7808 today!