Using Your Shot List to Communicate Your Creative Vision You have a vision that in your head will make the footage perfect for the script, especially with a particular scene or element coming up. But how can you make sure that the audience sees what you see? This is where […]
15 Ways Corporate Blogs Use Corporate Video Production to Their Advantage Corporate video production is a growing industry in which 70% of marketers report that video is responsible for more conversions than any other form of content. We see corporate videos being used to support production launches, demonstrate product uses, […]
Why You Should Know How to Make a Tutorial Video for a Website Instructional video or tutorial videos for a website are a great addition to your content mix that can add value for your visitors. And, since 87% of users state they use YouTube to help them figure out how […]
5 Ways Buyer Personas Can Improve Your Video Targeting Buyer personas have been used for quite some time in the marketing world to help businesses define the “ideal” buyers of their products or services and better target consumers with various marketing material. Social media and the rise in video marketing […]
5 Reasons to Use Video for Internal Communications Most businesses fail to consider the use of video content for internal purposes, but there are many reasons to use video for internal communications. In fact, businesses benefit greatly from leveraging video content for internal purposes. We’re outlining some of the ways […]
5 Qualities of the Best Onboarding Videos A great onboarding video can be used to effectively prepare a new customer or employee for the next steps in his or her role within the company. For new customers, onboarding improves the customer experience and offers a way of answering early questions […]
5 Video Production Tips for Attorneys 5 video production tips for attorneys to follow when building video content. If you’re creating legal content that will be shared on Facebook, make sure you plan your script in a way that delivers the content when “muted” without sound. The majority of Facebook […]
Setting Realistic Expectations for Video Production Budgets We frequently come across clients that have a desire for website videos or social media videos to be produced but they have very unrealistic expectations. It’s very common for consumers to come into the idea of video production for their websites with a […]
5 Paid Content Strategies to Consider Using Video In Organic content marketing represents an excellent opportunity for brands to grow their audience, reach, and sales. But what about paid content strategies that you can incorporate video marketing into? There are several, and we’re going to discuss the amazing benefits that […]
8 Types of Video Content Marketing for Small Businesses Video marketing for small businesses involves the use of professionally created videos to improve customer acquisition, brand awareness, online presence, and sales. To achieve success online, small businesses use a wide range of video content marketing or video marketing. These are […]
