How to Make a Product Demonstration Video that will Drive Sales An expert produced product demonstration video can take the guesswork out of products you’re offering to your customers driving them to take immediate action and make a purchase. With the right balance of product demonstration paired with explanation of […]
What is Product Video Production? Product video production includes the planning, script writing, storyboarding, filming, special effects, and editing of a product highlight, demonstration, or similar video which demonstrates how a product functions and solves consumer problems or relieves pain points. Product videos are an incredibly important part of eCommerce […]
Omnichannel Video Content Strategy: 5 Tips for Producing Diversified Video Content Now more than ever before, businesses are realizing the importance of developing an omnichannel content experience. Keeping it all together, across all the different digital spaces and platforms, can be tough. Adding video to the mix is both beneficial […]
5 Ways B2B Video Production Differs from B2C Production Video marketing is a rapidly growing technique that both business-to-business marketers and business-to-consumer marketers utilize. Whether you’re marketing directly to other businesses, B2B, or you’re more focused on delivering products or services that are sold directly from your business to the […]
Are Mid-Roll Video Ads Making a Comeback? Mid-roll video advertising is seemingly making a comeback after many years of being tuned out as more consumers turned to watching videos online versus on television. However mid-roll video advertising is making a comeback as more platforms begin to shift, largely allowing mid-roll […]
Can Video Marketing Really Gain Me More Customers? Video marketing is a growing trend that as many as 87% of businesses are already on board with. These top businesses and brands realize that video content marketing is an excellent opportunity to capture the attention of any audience and engage. With […]
Immersive Video Ad Production: Show Your Users What to Expect Before Purchasing Immersive technology is leading the way online and it’s got customers in a try before you buy mindset. Immersive video technology, frequently referred to as augmented reality or virtual reality, is the latest in shopping online and it’s […]
Video Advertising for eCommerce: Tips for Success Video advertising is no longer something that only large corporations get involved in. In fact, if you sell products online, you probably already realize the importance of video advertising for eCommerce stores and could most likely benefit from learning more about what it […]
Why is Video Content Marketing Important for Business? Content marketing, or the use of various forms of written, verbal, or filmed content to generate awareness and drive conversions for your brand, is a key element to any marketing campaign. But the way we produce content for marketing campaigns has largely […]
How to Make a Good Product Video Whether you’re operating an eCommerce store that sells products solely online, or your business provides a mix of online and brick and mortar sales, product videos can be used to increase consumer interest in your offering and generate more conversions for your brand. […]
