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5 Trends in the Digital Advertising Industry to Look Out for in 2024

5 Trends in the Digital Advertising Industry to Look Out for in 2024 While 2020 may be remembered for many years to come as the year we all spent inside, locked down, and social distancing, when it comes to digital advertising, we’ll likely look at 2020 as a game changer. […]

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Should You Use Video Marketing in Business?

Should You Use Video Marketing in Business? Ask any group of 100 people in the United States if they watch video online on a daily basis, and you’ll almost certainly have somewhere around 60 people that say “YES.” If you’re in an area where you survey a lower overall age […]

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B2B Consumer Marketing Video content facts & Statistics

B2B Consumer Marketing Video Content Facts & Statistics

B2B Consumer Marketing Video Content Facts & Statistics With 2022 nearing, marketers widely accept the fact that video is vital to any marketing campaign. Not only are we finding that B2B consumer marketing video content is gaining popularity as it works its way toward becoming the number one choice for businesses […]

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How to Make a Product Demonstration Video that will Drive Sales

How to Make a Product Demonstration Video that will Drive Sales

How to Make a Product Demonstration Video that will Drive Sales  An expert produced product demonstration video can take the guesswork out of products you’re offering to your customers driving them to take immediate action and make a purchase. With the right balance of product demonstration paired with explanation of […]

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What is Product Video Production

What is Product Video Production?

What is Product Video Production? Product video production includes the planning, script writing, storyboarding, filming, special effects, and editing of a product highlight, demonstration, or similar video which demonstrates how a product functions and solves consumer problems or relieves pain points. Product videos are an incredibly important part of eCommerce […]

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Omnichannel Video Content Strategy- 5 Tips for Producing Diversified Video Content

Omnichannel Video Content Strategy: 5 Tips for Producing Diversified Video Content

Omnichannel Video Content Strategy: 5 Tips for Producing Diversified Video Content Now more than ever before, businesses are realizing the importance of developing an omnichannel content experience. Keeping it all together, across all the different digital spaces and platforms, can be tough. Adding video to the mix is both beneficial […]

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5 Ways B2B Video Production Differs from B2C Production

5 Ways B2B Video Production Differs from B2C Production

5 Ways B2B Video Production Differs from B2C Production Video marketing is a rapidly growing technique that both business-to-business marketers and business-to-consumer marketers utilize. Whether you’re marketing directly to other businesses, B2B, or you’re more focused on delivering products or services that are sold directly from your business to the […]

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Are Mid-Roll Video Ads Making a Comeback-

Are Mid-Roll Video Ads Making a Comeback?

Are Mid-Roll Video Ads Making a Comeback? Mid-roll video advertising is seemingly making a comeback after many years of being tuned out as more consumers turned to watching videos online versus on television. However mid-roll video advertising is making a comeback as more platforms begin to shift, largely allowing mid-roll […]

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