What is Social Media Video Production

What is Social Media Video Production?

Social media video production represents the strategic planning, filming, and post-production editing of short, engaging videos which are shared on social media platforms including Facebook, Twitter, LinkedIn, Pinterest, LinkedIn, TikTok and other social sites to generate leads, increase engagement, and develop strong audience communities online.

Get a social media video quote here!

Phone Number:
Tell Us About Your Project:

Videos Are Trending

Social media represents a rapidly growing network of sites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, and Reddit which all seemingly focus on bringing people together to increase engagement, drive consumer interest, and generate leads. The use of video on social media is a growing trend, and across many platforms (such as TikTok) represents the primary focus.

Social media videos can be used to help businesses connect with remote audiences, generate leads, boost engagement, develop strong audience communities and generate unique social trends relative to a particular topic or cause of their desire.

Social media video production represents the strategic planning, filming, and post-production editing of short, engaging videos that are shared via various social media platforms.

What is Social Media Video Production?

show and tell with video

Social media video production represents the creation of professionally filmed and edited, short and engaging, videos that are shared on social media platforms such as Twitter, Facebook, TikTok, LinkedIn, Reddit, Instagram and various other social sites.

The process includes careful planning and strategizing to ensure the video will connect with the target audience, perform a particular task such as generate leads or grow audience awareness for the brand, and help the business to achieve its goals.

Consumers Love Video

Filming and video production for social media platforms is certainly a growing trend that continues to ebb, change, and flow along with the times. More than half of all social media searches are made up of video and, according to HubSpot, more than 50% of consumers engage in social media videos on a regular basis.

So while there’s no question as to the value or importance of social media videos, some do question how these videos are created.

Social Media Video Production Steps

BBP meeting


Creating videos for social media requires similar steps or stages of pre-production planning, filming, and post-production editing that you would expect from many other styles and types of filmmaking. 

During pre-production, we’ll work with you to define the desired goals of your social videos and the intended purpose. We’ll discuss your target audience and collect insights that will help us to strategize with you and come up with a plan for the social video content.

This includes writing a script, producing a storyboard, and creating the shot-list that will be used to help us film the video.


When we’ve finished all the important planning and casting, and we’ve determined the appropriate crew and equipment needs for the social media video, we’ll move into production. At this point, we’ll capture all of the a-roll and b-roll footage that is required to create your social media video. 


Once we’ve shot all of the appropriate footage and captured the desired audio, our post-production editing team will begin to work their magic.

In this final stage of social media video production, our team will work tirelessly to revise, reformat, and review the footage that was captured so that we can incorporate it into the desired video style and length for your social media video. 

During the editing process, visual effects, text graphics, and music will be added to your video. Upon completion, and your review, we’ll finalize the video for distribution on your desired social media platforms or channels.

Keep in mind that you may require multiple formats, sizes, or lengths of video depending on where you will share it online.

Types of Social Media Videos

Social Media

As a professional social media video production crew, Beverly Boy Productions can assist you and your business in producing many different types of social media videos.

The most common approaches to social media video content include:

  • Micro-video content which is typically under 30 seconds.
  • Reality style video content which shares influencer insights.
  • Educational style videos and how-to’s
  • Product demonstration videos.
  • Webinar videos and interactive demonstrations.
  • New-style videos.

Trust in Team Beverly Boy

Team Beverly Boy in office

Get a social media video quote here!

Phone Number:
Tell Us About Your Project:

We specialize in creating short, engaging social media videos that will target your desired audience and boost engagement among your viewers. To learn more about social media video production or the steps Team Beverly Boy will take to ensure your social media videos are a success, give us a call at 888-462-7808!

Leave a Reply

Your email address will not be published. Required fields are marked *