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LinkedIn Video Marketing Tips for Businesses

Social media sites like Facebook, Twitter and LinkedIn all have their own benefits and values. Unfortunately, they all require different methods of use too. We’re breaking down the top LinkedIn video marketing tips for businesses to get you started. Follow along as well show you how to use LinkedIn to set yourself apart from the various other social platforms.

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For businesses, Linkedin has really set itself apart from the rest of the competitors in social. And while most businesses agree that LinkedIn is the place they should be sharing their content at the most when it comes to business growth, many seem to lack understanding as to exactly how they should do it.

Especially when it comes to LinkedIn video marketing. With more than half of all video marketers having used LinkedIn for video marketing and 84% of those finding it to be successful and effective, it seems now is just as good a time as ever to get on the LinkedIn video marketing push once and for all!

Let’s take a look at what it takes to be successful with LinkedIn video marketing as a business.

Attention Grabbers

As with any social platform, LinkedIn video marketing is all about capturing the viewer’s attention–fast! With LinkedIn, you get a few more seconds than the average social platform allows when it comes to grabbing the viewer’s attention.

In fact, you get about 10 seconds to make or break it. If you can grab the attention in the first few seconds and deliver your core message within the first 10 seconds of video, you’ve got a pretty good chance of being a success.

Silent Viewers

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Remember, the majority of the time, your LinkedIn videos will be viewed on silent mode. In fact, about 85% of videos viewed on social media are done so on silent mode. Make sure that you’re thinking about the lack of sound as you create your LinkedIn videos.

Can your viewer understand the entire message without any sound? Is the video interesting and engaging despite the lack of sound? If you said “Yes” to both of these questions, you’ve got a pretty decent chance at success with your LinkedIn video marketing.

Compelling CTAs

As with any form of video marketing, your video is only as effective as the CTA that you deliver with it. A powerful video that lacks an equally powerful CTA is a bust! Your Linkedin videos should include a compelling call-to-action that is delivered without sound to your viewer somewhere preferably early in the content. Whether you want the viewer to click and head to your brand page, fill out a form for a later call or perform some other action, make sure that you deliver the CTA instructions clearly and visibly in a way that will compel the viewer to follow through.

Go Pro

There’s so much that goes into a successful LinkedIn video. Even the pros find it to be a lot of work. However, if you’re not familiar with producing professional videos, consider a video production company to help you create powerful, professional LinkedIn marketing videos that will be successful for your brand.

Beverly Boy Productions can help you create powerful, captivating LinkedIn videos that can be used to market your business. So, instead of focusing so much time on what it takes to produce a great video, you can focus on the core message you wish to deliver — leave the video production to the pros!

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