5 Insane Benefits of Social Media Marketing Videos
Over the past decade social media has grown from something that people did occasionally on the side in their free time to something that literally consumes us day-to-day. The average consumer is spending 100 minutes per day watching videos, many on social media platforms such as TikTok, Facebook, Instagram and Twitter. If you’re interested in engaging with your audience in a way that will almost guarantee your increase in reach, conversions, and ROI then you’ve got to consider the powerful benefits of social media marketing videos for your brand.
At Beverly Boy Productions, we’ve been helping businesses create videos for their brands for more than two decades. As we’ve grown and adapted to the changing use of video content that was once only something that major corporations could afford and is now something that more than 80% of businesses regularly use as part of their marketing campaigns, it’s been incredibly exciting to be a part of the adaptions and increased use of video across various industries. If you’re interested in experiencing the powerful benefits of social media marketing videos, you’ve come to the right place. Give Team Beverly Boy a call to learn more!
While there are a plethora of opportunities when it comes to using social media videos for your business, we’re most interested in sharing the benefits to social media marketing videos. Checkout these 5 insane benefits of social media marketing videos and what the use of video on social media can do for your brand.
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Social Media Videos are Shared 1200% more than Static Posts
Video is one of the most widely shared types of content online. When it comes to posting video on social media, studies have proven that social media videos are shared up to 1200% more than static image posts or text posts. If you’re looking for a way that you can quickly increase your reach and generate social media shares, consider posting video content to each of your major social media platforms! You’ll probably be shocked at how many more shares you get with video over other types of content that you’ve shared in the past.
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84% of Consumers Want More Video Content
Video is one of the most sought after forms of content online. In fact, 84% of consumers say they want to see more video content from the brands that they follow on social media. They’re looking for all different styles and types of video including videos that show how to use products or services, videos that show important features or benefits to products and services, and entertaining videos that help consumers feel connected to the brand.
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Video Can Triple Conversions or More on Social
What would you do if you could triple your conversions? What if we told you that social media marketing videos have the potential to triple your conversion rate? A study by Sprout Social found that the use of video tripled conversions for a business that had not previously utilized video on social media. This isn’t a one-off occurrence though, many business owners report that the use of social media marketing videos has helped them to increase conversions substantially. In fact, the use of video on landing pages has the potential to increase conversions by an average of 80% of more!
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Videos Tap Trends Like No Other Content
Social media marketing videos have the power to tap into trends in a way that no other form of marketing can. We’ve all heard the term, “Go viral” or “Went viral” or “Viral.” Many businesses have experienced a “viral video,” or a “Viral post,” and those that haven’t, wish they could! It’s insane how posting a single video has the capacity to go viral, but it happens all the time.
So what’s the secret? There is no secret to going viral, and nobody can really tell what types of videos will go viral until it happens. We’ve seen everything from entertaining content to educational content go viral. The best thing a brand can do is just keep posting high quality video content to their social media profiles and hoping for the best!
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Social Media Marketing Videos Increase ROI
Another amazing and overall insane benefit of social media marketing videos is the power of this type of content to increase ROI. Social media marketing videos have the potential to increase ROI for just about any business or brand that utilizes this form of content. In fact, 83% of marketers state that video has helped them improve the amount of time audiences spend on their site and 87% state it has improved their ROI on social media.
Social media marketing videos have the potential to substantially improve your business’s capability to reach its target audience and generate sales, leads or conversions. If you haven’t already started producing social media marketing videos for your business, all you need to do is start with one to see the benefits. You’ll be amazed at how quickly a single video will increase audience reach, generate awareness, and boost hype around your brand. Once you see the powerful and insane benefits of social media marketing videos, you’ll struggle to post any other form of content again!