Do People Listen to Short Video Pitches?
The short video pitch is considered one of the most popular video options for marketing and sales campaigns. In fact, many businesses are opting now for video pitches over the traditional in-person pitch, but you’re probably wondering, “Do people listen to short video pitches?” It’s a common question, that certainly warrants a response that makes sense, but what’s the consensus? Are video pitches actually better than traditional, spoken pitches or written sales ads and promos?
With campaign video pitches on the rise, it’s definitely important to understand whether or not pitches are being properly digested by audiences or if they’re just being brushed past. How effective are short video pitches, and are people actually listening?
We set out to figure out just how much better short video pitches are when compared to traditional sales pitches and we think you’ll be surprised at what we found.
Video Pitches More Likely to be Recalled
Have you ever found yourself reading an ad or a book, any text really, and realized at the very end that you don’t remember anything you just read? It happens all the time, and not only to people who struggle with reading comprehension! We have a tendency to recall more of what we see in a video pitch than what we see in a written or static image sales ad.
In fact, viewers retain 95% of a video’s message as compared to just 10% of what is read, so the best way to get people to listen appears to be by delivering video pitches over any other format. In fact, a Hubspot review found that 80% of people recall a video that they viewed in the past month, which shows that no only do people listen to short video pitches, but they remember what they hear and see!
More Senior Executives Choose Video over Text
When senior executives were asked whether they would prefer to learn about a particular topic, such as a business deal or new product or service idea, 59% stated that if they were faced with both text and video they would choose video. This further proves that people are more likely to listen to short video pitches then they would be if the pitch were a written business plan or similar style introductory offer that required the business professional to read rather than to view, the content.
Video Grabs Viewer Attention
It’s been proven over and over again that video is more attention grabbing than any other form of content. In fact, video has the power to grasp the attention of your audience and keep them on the edge of their seat until your video pitch is completed!
How long should your short video pitch be? It all depends on what your pitching, but recent studies in neuroscience found that the longest video pitch should not be more than what you would expect from a TED talk, which is 18 minutes. That’s right, 18 minutes is the absolute longest a vide pitch should be, but most of the time, short video pitches are going to come in somewhere around the 3-5 minute point and will deliver just as much information as necessary in that amount of time.
Will people listen? Absolutely! Not only will they listen, they’ll be more likely to carefully consider what you’re presenting!
Video Increases Conversions
It doesn’t matter what types of conversions you’re looking to achieve, whether it’s increased traffic to your website, increased website click-through-rates, increased email click-through-rates, or increased sales, the use of video to pitch to your prospects is essential! Video has the power to increase conversions substantially over any other form or type of text.
Not only do people listen to short video pitches, they’re more likely to convert after they see your pitch. Whether you’re pitching the ideal of a new product or service, or you’re pitching a business concept, the use of video to deliver the pitch is a powerful eye-opener for your audience and will almost certainly result in higher buy-in than any other type of campaign. On average campaigns with video pitches raise up to 114% more than campaigns that exclude video pitches, and this figure continues to grow year over year as video becomes increasingly popular for use across businesses and industries of all types!
Do People Listen to Short Video Pitches?
If you’re still on the fence or trying to figure out if people listen to short video pitches, consider the following statistics around video to help you see the value in this form of content:
- 83% of marketers state that video increases average time visitors state on a page. Time on page is an important factor in determining whether someone is listening to your pitch!
- 94% of marketers say video helps them increase user understanding of products and services. This is another important factor in determining whether your audience is listening to what you have to say!
- 53% of marketers plan to include webinars in their upcoming marketing strategy. Webinars are a very common method of delivering short video pitches along with unique analytics that help you to track who’s listening to your message!
So, not only do people listen to short video pitches, but they’re also following through with what they learn and they’re more likely to recall your brand following a video pitch over any other form or type of content. This is your sign to consider short, engaging, captivating video pitches in each of your marketing campaigns!