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5 Benefits of Using a Cryptocurrency Short Video to Explain the Blockchain

In any business, when a topic is difficult to fully gasp or understand, the best thing a business owner can do is produce video content to simplify the explanation. If you’re utilizing blockchain technology for your business, a cryptocurrency short video that explains the blockchain and how this technology works for your business is key to helping your audience resonate with your brand. Consider these top benefits to using cryptocurrency short video content to explain the blockchain technology being used as part of your brand.

  1. A Short Video is Worth 1.8M Words

The old saying, “A picture is worth a thousand words,” means that a short, 1 minute video is worth about 1.8 million words! If you’re trying to explain a complex topic, like the blockchain and cryptocurrency, which is difficult for the average consumer to fully grasp, then you should be using video! 

Videos show an average of 20 frames per second. Each frame consists of visual images or pictures. Combined, these pictures result in the equivalent of about 1.8 million words worth of content if you were to deliver a written overview of everything that can be delivered in a single minute of video content. So, the best way to get your point across, is clearly with video because who is going to read 1.8M words of content in a blog post?

  1. Video Establishes Strong Online Presence

If you want to establish a strong online presence, you need to be using video! Video content helps you to establish a strong online presence for your business that cannot otherwise be established. In fact, when you produce crytpcurrency short video content to explain the blockchain technology that is used in your business, you can use it in a variety of different ways to boost your online presence. 

Post your video on social media to increase following. Post it to your website to increase traffic. Post it to your email campaigns to increase email click through rates or open rates. The sky is the limit really! If you want to increase your competitive advantage while also building up an online presence that a wide audience will recognize, video is certainly the way to go!

  1. Video Reaches a Wide Market

Producing video content that you can share relative to the blockchain technology involved in your business can be used to reach a wide market for your brand. Cryptocurrency short video content that is shared on social media, your website, your email, and on landing pages will reach a very wide market for your business. 

It has been proven that when you post video to social media your reach increases up to 1200%. The same is true when you post video to your website where your potential organic page rank and traffic potential increases, too. Overall, video can be used to reach a very wide, and impressionable market that is important to your business and the profits you expect to produce. Anytime you can incorporate video into your existing marketing initiatives and campaigns, doing so will help you to reach a wider and more diverse audience base.

  1. Video Improves Audience Awareness

While reaching a wide audience is important, creating an audience that actually recalls your brand is vital! Video helps you to reach an audience that is going to be increasingly aware of your business or brand. Cryptocurrency short video content that explains the blockchain and the role your business has in this technology is important. The more you can influence your audience to become increasingly aware of your business and the involvement you have with certain technology, the more likely that same audience will be to convert into paying customers later on.

watching interactive video on laptop

  1. Video Results in Conversions

Of course, the most prominent benefit of using a cryptocurrency short video to explain the blockchain and where your business currently stands, is the fact that short educational videos or any video content really can help influence conversions for your business. Ultimately, conversions are what every business wants. Whether it’s leads, sales, calls, traffic, clicks, or something entirely different – video is important to conversions.

As you can see, there are a wide variety of benefits and there is tons of potential value in using cryptocurrency short video to explain the blockchain and your brand’s role in the use of the blockchain technology. Consumers don’t fully understand the blockchain yet, so any steps you can take as a business owner to educate your audience about the technology you use for your brand now will help you to increase conversions within that same audience base later.

Need help with the creation of explainer videos and cryptocurrency short video content that you can use to educate your consumer audience to influence conversions for your business? Beverly Boy Productions specializes in a wide variety of professional video services. With more than two decades of experience in video production, we’ll help you produce cryptocurrency short video content that will speak to your target audience so that they can relate with your brand! Give us a call to learn more!

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