5 Types of Short Form Video for Small Businesses to Create in 2023
The rise of platforms like TikTok, Instagram Reels and YouTube Shorts has certainly given way to a rise in the creation of short form video for small businesses. Where short form video was once considered content that was about 5 minutes long, today’s definition of short form video is almost always 2 minutes or less. In fact, the majority of the platforms consider short form video content that which is 1 minute or less.
Within that is a rise in certain types of short form video for small businesses that seems to be particularly trendy in nature. In fact, if you’re not already planning to produce these top types of short form video for your small business in the coming months, you might want to reconsider and add them to your to-do list for 2023!
If nothing else, consider the addition of more short form video for your small business just for the improvement in ROI! Short-form videos have the highest ROI of any kind of video a small business can create, and since they’re short, they tend to cost significantly less to produce. Consider these types of short video for small businesses that are trendy and fun.
Short Product Teaser Videos
Where the typical commercial for a product is about 60 seconds long, the short teaser video can deliver many of the same details in a much shorter experience. In fact, many brands are turning to short product teaser videos that showcase everything the audience needs to know in order to become fully aware of a product in 30 seconds or less.
Brands are turning to short product teasers to promote their products organically across platforms like TikTok, Instagram Reels, and various other social media platforms. Budget-friendly and super effective, these videos have viral capacity and are a great way to generate some audience anticipation around an upcoming product or service launch that’s relative to your brand.
Trendy Brand Challenge Videos
Popular particularly on TikTok, but gaining ground on other social platforms too, trendy brand challenge videos have the power to boost audience awareness of your brand while humanizing your small business a bit, too. This kind of short form video for small businesses has the power to go viral quickly depending on your brand’s ability to engage with the most popular challenges taking place across the platform at the time.
Brand challenge videos will boost traffic to your website, quickly build up your social media community, and generate strong engagement around your brand. Just follow the trends, and dance or sing your way to the stars!
Behind the Scenes Videos
Ideal for humanizing the brand, behind-the-scenes or sometime referred to as behind-the-brand videos have the power to build up authenticity around your business. These types of short video for small businesses represent transparency and consumer connection.
There are many ways to embark on the behind-the-brand video wagon. There’s really no right or wrong here, as long as you’re:
- Being totally transparent with your audience.
- Engaging your audience with real brand stories.
- Pulling back the curtain on anything and everything that’s good about your brand.
Consider videos that include messages from your CEO, insight into your employees, views of the office or work environment, and anything else that will help your audience to connect with your business.
The use of influencer videos as part of a mixed media marketing strategy is something many bigger brands are turning to more frequently in 2023 than ever before. Not only are major influencers being represented but also micro influencers, too. Consider working closely with influencers that have pull within your target audience to generate connections and build up your brand’s reach.
While you have less control over the outcome of videos that are created by influencers, you will certainly stand to gain significant reach and audience connections. Just make sure you’re working with the right influencers and that you’re allowing them the ability to do their part. Don’t take away too much of the authenticity by demanding the influencer say very specific things or mention things in a specific way. Instead, request that the influencer send you a demo of what they intend to say before posting live.
Explainer Video Content
We see 2023 being the year that brands of all shapes and sizes, large and small, turn to more explainer videos than ever before. Short form video for small businesses has always been about building up audience awareness and understanding, and educational content has the power to do just that. Explainer videos will make up a huge part of the market share as brands turn to the following type of content:
- How-to videos
- DIY videos
- Educational content
- Videos that offer solutions
- Videos that explain complex processes
Brands that use explainer videos to address audience pain points and then explain the various solutions that are offered by the brand stand to create unique connections among their target audience.
As you can see, the different types of short form video for small businesses to consider creating in 2023 will very much focus on building up consumer connections, and intensifying the relationship between brand and consumer online. Want to get started on short form videos for your brand? Give Beverly Boy Productions a call!