Close

Producing an Event Sponsorship Sales Pitch Video

When it comes to organizing an event, sponsorship is a huge deal! Anything an event organizer can do to gain the support of sponsors that can assist with funding and other needs becomes an important to-do list feature during the planning and organization of the event. Producing an event sponsorship sales pitch video can help to increase sponsor support for increased event funding, improve event credibility or social proof, and increased publicity. In fact, these are just a few of the benefits that come with bringing on more sponsors to your event.

Video Camera

What is an Event Sponsorship Sales Pitch Video?

If you’re new to event organization, and the recruiting of sponsors in particular, you might be wondering what exactly an event sponsorship sales pitch video even is? These short, catchy pitch videos are used to present your event and the idea of sponsorship to the prospected sponsors on your list. Think of it as a sales pitch to a sponsor, because that’s really what it is.

Pitching your event to the sponsor is the first big step toward gaining sponsorship and support. But not just any pitch will do! The most successful event coordinators, with the strongest sponsor support, are those that perfect the pitch! While a recent study conducted by the Harvard Business Review Analytical Services found that more than 85% of organizations are actively seeking more sponsorship opportunities to support, actually gaining the support of an event sponsor isn’t as easy as it may seem. Producing an event sponsorship sales pitch video can help!

An event sponsorship sales pitch video is a short, catchy video that delivers key details about your event to the prospective sponsor to create hype and generate support for your event. These videos are generally 3-5 minutes in total length, provide insight into the event, benefits of sponsorship, and key details including:

  • What the event is about.
  • Why you’re hosting the event.
  • What makes the event unique.
  • Why sponsors are needed for the event.
  • What sponsorship levels are available.
  • What benefits come with sponsorship.
  • Why a sponsor should support the event.

There’s a lot that goes into the production of an event sponsorship sales pitch video, but overall the goal is simple: it’s to grab the prospective sponsor’s attention and get them hyped up about the idea of sponsoring your event. This means, you’ve got to deliver details that will explain specifically: “What’s in it for them?”

What to Include in an Event Sponsorship Sales Pitch Video 

Figuring out what to include in your event sponsorship sales pitch video is an entirely new concept to consider. You want to include enough detail to answer the questions your prospective supporters might have, but you don’t want to risk going overboard. A video that’s too long has the risk of losing supporter interest. This is why it’s important to keep these videos short and to the point.

If you’re not sure what to include, consider the following:

  • You want to make sure you master the elevator pitch and get the key details of your sales pitch hammered out.
  • You want to allow the numbers to really do the talking because prospective sponsors will support your event if they see value in the numbers. How many people will the sponsor reach? How much social media engagement can they expect? What’s the typical ROI? What kind of survey data will be gathered? All of this will help your sponsor see the value in your event.
  • You need to show that sponsors are important to you, deliver information to them about how their brand will be represented at the event. Know that sponsorship is more than just signage these days!
  • Be sure to detail the custom sponsorship packages that you offer. You might want to create a different event sponsorship sales pitch video for each sponsorship level or consider highlighting the levels of sponsorship opportunity that you will have at your event and save the details for your meeting with the sponsor, but the key is to show that there are various options available for support.

A Note About Event Sponsorship Sales Pitch Video Length

While an event sponsorship sales pitch video is bound to include various other details that are specific to your event, it’s very important to keep the overall length of the video to a minimum. Statistically, videos that are longer tend to lose the interest of the viewer so it’s important that you stay within the 3-5 minute range with 3 minutes really being the average that you’re shooting for.

If you’re struggling with the total length of your video, such as dealing with a video that’s too long, consider taking steps to reduce the total length by combining details and using visuals to your advantage to deliver greater detail without increasing the overall total length.  There are many different ways to cut the length of a video, to be sure it stays within the appropriate overall length that is desired by most sponsors for a pitch video. Work closely with your production crew to ensure the right details and information are included in your video and that you’re aiming for the most suitable overall finished video length for success.

Want help producing an event sponsorship sales pitch video? Beverly Boy Productions specializes in the production of sales pitch videos and sponsorship pitches. With more than two decades of experience, we can’t wait to put our professional expertise to work for your pitch video!

Leave a Reply

Your email address will not be published. Required fields are marked *