Common Reasons to Produce a Promotional Products Sales Video

Every marketer knows how important promotional products are for their campaigns, but if you’re actually selling promotional products, sales video content is important to help get the word out about your products to other marketers that will potentially use them. Frequently imprinted or emblazoned with your brand’s name, logo, and contact information, promotional products can be just about anything from a pen to a backpack, a t-shirt to a desktop calendar. These products are given away, by marketers, to help others “recall” their business or brand during an upcoming time of need.

While promotional products have been around for quite some time, the landscape has changed tremendously in the past decade. Print-on-demand options have largely pushed traditional promotional products businesses out, making promotional products sales even harder than ever before. That’s why, if you’re selling promotional products, sales video content is absolutely vital.

Why Produce a Promotional Products Sales Video?

Producing a promotional products sales video will help you to get the word out about your promotional products to the appropriate clientele. Whether you’re trying to reach promotional products users on social media, through your website, or through email outreach campaigns, video marketing has the power to assist you with this process. Just checkout these statistics:

• The use of a promotional products sales video on social media has the potential to increase social shares and reach by as much as 1200% over static image posts.
• The use of a promotional products sales video in your email marketing campaigns can increase open rates by 7% just by including the word “video” in your email subject line. 
• When sales teams are provided with a promotional products sales video to use in their email marketing efforts, they get 16% higher overall open rates and a 26% increase in replies.  
• 59% of executives agree that they would prefer to see video that represents a product over a full-text style blog post or similar approach to content delivery.

That last statistic resonates most considering the fact that the majority of the time, promotional products are being purchased by top executives that require these products for their marketing and outreach efforts. Thus, producing a promotional products sales video that you can use to deliver key details about promotional products to an executive, is key to successfully selling these products out!

Top Reasons to Produce a Promotional Products Sales Video

If you’re still looking for the top reasons to consider actually producing a promotional products sales video, you’ve probably not experimented with video marketing before. Virtually anyone who has experienced the amazing benefits of video marketing will know exactly why they should produce a video, in this case, a promotional products sales video. But for those who are new to the benefits and top reasons to produce this type of content, consider the following:

• The use of a promotional products sales video can boost revenue through the sale of more promotional products for your brand.
• Creating a video will help you increase social shares, general reach, and the versatility of use throughout your social media platforms.
• Producing a promotional products sales video establishes you as the industry authority and thought leader on promotional products. 
• Videos bring you closer to your prospective customers and clients. Consumers watch more than 100 minutes of video online each day, this is your chance to get in front of those consumers.
• Videos show off the key features, values, and benefits of using your products over other products. This is particularly important in a competitive industry like promotional products sales.
• Producing a promotional products sales video increases the likelihood of a customer purchasing your promotional products. In fact, many claim that videos have helped them to increase conversions as much as 300% or more just by including video in their campaigns.

Should I Produce a Promotional Products Sales Video?

If you’re selling promotional products and you’re not already producing a promotional products sales video that you can use at bare minimum on the homepage of your website, you are potentially missing out on the everyday customers that are engaging with upwards of 100 minutes of video online each day, or more. Should you produce a promotional products sales video? Absolutely! 

Producing a promotional products sales video will help you in a plethora of different ways. From providing you with a unique opportunity to serve new content to your ideal client, to creating an entirely new way for your content to drive traffic to your promotional products website, to increasing conversions for your brand – the sky is literally the limit when you incorporate promotional products sales video content into your everyday marketing and advertising efforts online.

At Beverly Boy Productions, we specialize in producing video content that helps businesses and brands just like yours get noticed. If you’re trying to decide whether to produce a promotional products sales video that you can use to sell your products to target marketers, give us a call! We can’t wait to put our two decades of experience to work for you!