Powerful Benefits of Having a Product Promotion Video Presentation at a Kiosk

You’re walking down the aisle inside Walmart and something grabs your attention from across the way. You can hear the advertisement as it announces the benefits of a particular product and you can’t help but to quickly walk closer so as to get a better look. We’re talking about the product promotional kiosks that are inside Walmart and other major retailers. We’ve all seen them before, but what’s all the hype about? Are there really benefits to having a product promotion video presentation at a kiosk?

In short, the answer is – Absolutely! In fact information kiosks happen to provide several major benefits to the businesses and brands that choose to deliver the details, special offers, and unique interactive displays through this relatively new form of advertising and information delivery available inside retailers as well as at various establishments both directly and indirectly relative to the brand. If you’re not familiar with the powerful benefits of having a product promotion video presentation at a kiosk, you’re certainly not alone as this is a relatively new concept.

What are Information Kiosks?

Information kiosks utilize a mix of hardware, software, telecommunication networks, and unique features to collect and distribute data that aims towards either helping consumers in the establishment to get the most out of their visit or to deliver unique promotions which consumers can use while they’re shopping within the establishment where the kiosk is placed. You might have seen these kiosks inside Walmart, Target, or another retailer of your choice. Many times they’ll feature an interactive touchscreen that allows the user to engage directly in sharing their own information and, in exchange, a coupon, trial size item, or similar offer will be passed along directly from the kiosk to the consumer. 

Many industries are utilizing these kiosks to deliver powerful data and helpful information to consumers for an improved shopping, healthcare, or educational experience. In addition to kiosks being placed inside retailers, similar kiosks that deliver maps and other useful information to visitors are used in schools, hospitals, healthcare facilities, and government agencies or offices.

Just checkout these ways that informational kiosks are being used by various industries:

• Advertising agencies are placing kiosks inside retailers to distribute information about products that are available within the retail location and to provide coupons and trial size products to encourage consumer purchase.
• Hospitals are using kiosks to present simplified patient check-in and to handle payments.
• Fast food establishments are using kiosks to advertise new products, and to allow patrons to order their meal independently.
• Retail information kiosks provide shoppers with directory assistance and the ability to check the store for products they wish to purchase or to engage in online shopping for products that are not available in-store. 
• Government agencies use kiosks to allow visitors to schedule, pay fees, and track progress of various tasks without the need to engage with a customer service rep.
• Schools use educational kiosks to allow students to make schedule changes, apply for assistance, or handle various administrative tasks on their own.
• Hotels use kiosks to present information and maps of nearby attractions, assistance with guest services, and the ability to book  rooms, spa or gym reservations, or other needs while staying within a resort or similar location.

As you can see, these kiosks are being utilized for a variety of purposes which means there’s a number of ways that video presentations can and do take place depending on the kiosk placement and individual or unique needs of the consumers that will see the presentation and engage with the kiosk.

But what are the benefits of having a product promotion video presentation at a kiosk?

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Benefits of Product Promotion Video Presentation at a Kiosk

The benefits of having a product promotion video presentation at a kiosk are plentiful. Not only do videos help consumers learn and understand the information being delivered by the kiosk presentation more quickly, consumers that engage with video are up to 90% more likely to remember what they see versus just 10% if they were to read written text. Thus delivering content via video ensures:

• Ease of access for consumers of all ages. Video is ideal for those who can and can’t read making it more accessible overall.
• Improved connectivity to audiences of all ages.
• Eye-catching data delivery that increases consumer attraction and attention.
• Fast service due to short, powerfully engaging content delivery. A 30 second video can deliver the equivalent information that tens of thousands of written words can deliver, in a fraction of the time.
• Interactive features that reduce the need for third-party interference and can minimize errors.
• Improved customer satisfaction thanks to increased productivity, faster service, and reduced error rates.

While information kiosks can and do vary greatly in the way that they are used and the impact that they have on the audiences they serve, video is a powerful medium that is vital to the success of these interactive kiosk communication models. A powerful product promotion video presentation at a kiosk will help your target audience better understand your product, the benefits, and the potential features that are being exhibited so that the consumer walks away with a strong understanding of your product is, why it’s important, and how it can help them. These are just a few of the many powerful benefits of having a product promotion video presentation at a kiosk.