How to Nail Your Pitch Deck Videos & Increase Investor Funding for Your Brand
With more than 82% of all internet content now driven by video, and 59% of senior executives stating they would prefer video over written text when given the choice, it’s really not surprising to hear that pitch decks are now more like pitch deck videos! We’re not talking about taking the same old, generic Powerpoint Presentation deck and turning it into an “animated” slideshow, we’re talking about true investor pitch deck videos, professionally produced with success in mind!
Today’s pitch deck videos are more than just a slideshow presentation, and if you really want to nail your pitch deck videos and increase investor funding for your brand, you’ve got to get creative. Just like anything else, there’s a right way and a wrong way to produce a pitch deck video. Done right, pitch deck videos can be incredibly powerful tools that will help you achieve your funding goals, but done wrong, they could just be a waste of time and money.
At Beverly Boy Productions, producing pitch deck videos is one of our many specialties. Not only do we have more than two decades of experience working with business owners and entrepreneurs in the creation of pitch deck videos and other forms of marketing content, we absolutely love what we do and look forward to helping your business achieve its funding goals!
Get Creative & Avoid Falling into “Old Ways”
Generic just isn’t going to cut it anymore. If you really want to nail your pitch deck videos and get investors to get excited about supporting your ideas, you’ve got to get creative! Instead of the generic introduction followed by basic information about your pitch, you need to tell a story that connects with investors and touches on their emotions. Figure out what makes your pitch unique and utilize that to your advantage to grab the attention of your audience and capture their interest.
Focus on the following:
- Sharing a story that is unique to your idea and connects with the emotions of your investor.
- Create a sense of reasoning in which your audience will feel how you feel and see what you mean.
- Think about the visuals that you can use to create a connection with your viewer.
- Showcase what your key differentiators are and deliver opportunity.
- Present information about the problem or pain point that your target customer struggles with and define how exactly you will provide a solution.
These are just a few of the things you really should be paying close attention to when producing your pitch deck videos. Most importantly, you focus on delivering a story that your investor will feel emotionally connected to and that will compel them to support your brand.
Be Very Clear & Stay on Topic
You want to win over investors, you’re not going to achieve success if you waste their time! The best pitch deck videos are those that dive right into the storyline that connects with the investor and explains exactly what they need to hear without spending a second too long on content that isn’t directly connected to the pitch. This means you’ve got to be very clear and concise with your deliver and you must stay on topic!
This isn’t a time for industry jargon or to run off topic about something that you’re passionate about but which has nothing to do with your pitch. Focus and staying on topic is important not only because you’ve got limited time but because you really need to be clear on why you’re pitching to the investor and what you intend to do if the investor were to support your idea.
While whomever you’re pitching to might not be fluent in your industry, so you must not assume they have all the details they need to make a decision about your company but you also shouldn’t waste time getting too far into specifics that are not necessary. You really need to understand your audience so that you can be sure to include the right balance of information and data in your pitch deck videos without being overwhelming, leaving too many questions, or losing interest of your investor.
Put Visuals to Work For You!
The one thing that video does which cannot be achieved with any other media form is allow you to incorporate audio and visuals in such a way that you can achieve a very unique form of content delivery that is engaging and entertaining. Put visuals to work for you! Let the visual aids that you have perform their role and present supporting details about your project or idea to your audience.
If you’re having trouble figuring out just how you can utilize visual footage that will go the extra mile in delivering the detailed content required for your pitch, consider working with a professional production company that has experience in storytelling and of course video production. Teams, like Beverly Boy Productions, can deliver incredibly powerful pitch deck videos that incorporate heavy use of visual footage, audio support, and a narrative that answers any questions an investor may have about your project in a short, targeted, pitch video that has the potential to help your business achieve its funding goals.