How to Make a Pitch Video

As an entrepreneur or business owner, learning how to make a pitch video that will grasp the attention of your audience and compel them to get on board with your campaign is a big deal. Pitch videos represent some of the most powerful options that business owners have to tell their story, pitch their ideas, and get the support of their audience. Learning how to make a pitch video has the potential to help you raise up to 4X more for your campaigns over campaigns that do not include video, so you really have nothing to lose and a whole lot to gain!

At Beverly Boy Productions, we specialize in the production of pitch videos that generate audience buy-in for the ideas and opportunities presented by area businesses. Give us a call to learn how to make a pitch video for your business! 

product pitch video producer

Step 1: Hook the Viewer

The first step to the perfect pitch video is to hook the viewer. You need something attention-grabbing, like a statistic, a surprising fact, or something humorous that grabs the viewer’s attention right off the top. Keep in mind that you’ve got just 8 seconds before your audience is going to potentially lose interest so you must catch their attention quickly!

Your hook should:

  • Snag the attention of your viewer.
  • Introduce your product, service, business idea, or brand clearly.
  • Present important information about how users can benefit from your business.

All of this must take place within the first 30 seconds of your pitch video!

Step 2:  Aim for Short and Sweet Content

The best pitch videos are between 2 and 3 minutes long. While some pitch videos can be as long as 5 minutes it’s best to keep the video under 3 minutes if possible. Anything longer than this could risk potentially losing the interest of your audience. 

Make sure that you’re using your visuals to deliver key information first and foremost. Above and beyond that, the video should include captivating graphics and narration to pitch the most important information.

Step 3: Key Focus on Benefits for the Audience 

The most important thing to remember when learning how to make a pitch video is that your audience has one question in mind when they’re watching your pitch and that’s “What’s in this for me?” They want to know how they will benefit from your pitch. They need to know what your idea or important feature is going to do to help them solve their problems. This is what will generate the best buy-in for your pitch so it’s a good idea for you to focus your presentation on the benefits that will be provided to your audience.

Make a list of the most valuable benefits that your product or service will provide to the audience and then coordinate your pitch around those benefits. Any supporting information or details can help to seal the deal. For instance, you might mention a key benefit, and then support that benefit by showing off features that prove that benefit will be experienced by the audience. 

You want your audience to walk away from your pitch with the understanding that they have a problem, you have the potential to solve the problem, your products and services are the solution, and not only do you provide a solution, but you’re the best business or brand for the job because (insert your reasons).

Step 4:  Personalize the Pitch

It’s important that as you focus on how to make a pitch video you also consider the steps you will take to personalize the pitch to your audience. Your audience is going to be most excited about your products or services if you pitch them in a way that helps them feel connected to the business or brand. Any steps you can take to personalize the pitch for the audience will help to increase buy-in!

Consider the following:

  • Speak to the audience’s needs when narrating the pitch. 
  • Be honest about what you’re offering and the benefits that will be provided. It’s better to over-deliver than to under-deliver!
  • Show the passion you have for your idea, prove to your audience that you believe in what you’re saying and they should too!

An audience is more likely to be passionate about a pitch that the speaker is passionate about. If you come off in your video as only narrowly interested in sharing what you have to say, your audience will likely feel the same exact way!

Step 5:  End with a Clear Call to Action

This is what the entire pitch is about, the moment that you and your audience have all been waiting for – what do you want your audience to do after they have listened to your pitch? A clear call-to-action is important to the pitch. This is your opportunity to seal the deal. 

Make sure that whatever it is you expect your audience to do, it relates specifically to the rest of the video presentation. You don’t want to ask something of your audience that doesn’t directly tie in with the pitch. One of the key factors involved in learning how to make a pitch video is to focus on getting your audience to understand what you’re pitching, what they will get if they buy-in, and what you want them to do.

As you can see, learning how to make a pitch video requires a lot of thought and that’s just getting the story together, there’s also production which requires the support of a professional film crew like Beverly Boy Productions. Give us a call to get started with your pitch video!