How to Craft a Winning Sponsorship Video Pitch

Competition is higher than ever when it comes to gaining the support of a sponsor. While studies prove that 85% of brands are looking for sponsorship opportunities, event marketers frequently find that bringing on new event sponsors isn’t nearly as easy as it may seem. There is immense pressure to include more than just signage for sponsorship, and with competition fierce, it’s important to learn how to craft a winning sponsorship video pitch that will grasp the attention of prospective sponsors and win their approval and support. 

What is a Sponsorship Video Pitch?

A sponsorship video pitch is a unique type of pitch video in which the idea of sponsorship is pitched to prospective sponsors as an audience. These videos are usually about 3 minutes long and feature key details about the benefits of event sponsorship, key features and details of the event, and other important data that will help prospective sponsors decide whether or not to support the event. These videos are incredibly important at the early stages of event planning when gaining the support of sponsors is necessary to the continued success and growth of the event.

The sponsorship video pitch is delivered to organizations, prospective partners, and brands that could potentially support the event through various means including financial support as well as marketing, branding, and other initiatives. It provides accurate details to the brand decision maker to ensure that they have what is required to make a decision whether or not to support or sponsor an event.

What to Include in a Sponsorship Video Pitch

Before you produce your video pitch it’s important to plan the details upfront. Make a checklist of the important data and details you intend to include in the video pitch to ensure no piece of information is left out. All too often, marketers throw together sponsorship video pitch details without a real focus on who they’re pitching to which can lead to a video that is less than appealing, lacks information the prospect needs in order to make a decision, or otherwise loses the overall connection between the sponsor and the content being delivered which means the video would not be a success.

Learning how to craft a winning sponsorship pitch video is all about figuring out what to include in order to win over the support of your target audience. This means you cannot use a one-size-fits-all approach! You must take steps to approach the process with a firm understanding of your audience. Consider including the following:

• Key details about the event that is being sponsored. This includes information about event attendees, the number of expected attendees, the reach of social media, and other pertinent details that will show the sponsor how beneficial supporting the event can be for their brand.
• Information about data gathering and post-event details that will be provide to the sponsor in regards to attendees and post-event marketing opportunities.
• Anticipated interactive experiences or other details that would allow the sponsor the opportunity to engage with or otherwise interact with event attendees. 
• Time, date, and other official information about the event such as location, and unique attendee data.

Your prospective sponsor is also going to have questions about the sponsorship opportunity, so it’s important to include details that will help to answer those questions in your pitch video. This means you want to include:

• Information about sponsorship and the benefits of sponsoring the event.
• What sponsorship levels or tiers you will offer.
• Details regarding the cost of sponsorship and expectations.

Focus on Benefits over Features

When producing your sponsorship video pitch it’s important to deliver the pitch in a way that is going to be most attractive to prospective sponsors of your event. This means you need to focus on a “What’s in it for the sponsor” attitude because ultimately your sponsor wants to know what benefit they will receive from supporting your event.  

Therefore, instead of focusing too much time in your video on the features of the event or the features involved in sponsoring the event, you need to focus on benefits.  Deliver clear hard set numbers to your prospective sponsors. If you expect your event to attract 100K people, this is the figure you need to deliver to your sponsor because they want to know what they can expect their reach to be. If you expect sponsors to benefit from your social media presence, because you reach a significant number of people online, make these numbers clear.

Your decision to focus on benefits over features will help sponsors to see the value in sponsoring your event and they’ll be more likely to support your cause. If your event will generate a worthwhile ROI for a sponsor, tell them! If you believe your event will help a sponsor to generate revenue, tell them! You get the idea?

Producing a sponsorship video pitch that stands out to prospective sponsors and helps them to see the value in supporting your initiative is key to the overall success of your pitch. While it can take some upfront planning to get the details and data right, with the help of a professional film crew you can shoot an amazing sponsorship video pitch that attracts great support from your prospective sponsors. Give Beverly Boy Productions a call to learn more about the next steps in producing a professional pitch video that wins the support of your sponsors!