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5 Elements of a Successful Sales Pitch Video Campaign

Every great offer begins with a pitch. A memorable, targeted sales pitch video, sometimes referred to as an elevator pitch, provides your sales team with a leg up against the competition. In fact, done right, the perfect sales pitch video can literally compel your audience into taking action! But before you dive right in and start planning your pitch, it’s important to consider the elements of a successful sales pitch video campaign.

In order to achieve the goals of the pitch, and get your audience excited about the offer, you’ve got to get the content of your pitch video just right. You’ve literally only got seconds to deliver your sales pitch, so you’ve got to make every word count! Of course, you also have visuals to help you out and, since a picture is worth a thousand words, just think of what your video will be worth to your target audience!

The successful sales pitch video will include the following 5 elements which we’ll go over in full detail:

  1. The Introduction
  2. The Common Problem
  3. The Value Proposition
  4. Your Why
  5. The Call to Action

Let’s take a look at how including these 5 elements will help you to produce a powerful sales pitch video that compels your audience to purchase from your business or brand.

  1. The Introduction 

You don’t have much time, so a brief and catchy introduction is a must. This is your opportunity to answer the very common question that every single audience member has about your pitch – “What’s in it for me?” 

It doesn’t matter who you’re pitching to, every human that sees, hears, or otherwise encounters an elevator pitch is immediately wondering, “What’s in it for me?” So, this is your opportunity to introduce your business or brand, and to mention who your business can help and how. After all, that is how you will answer the “What’s in it for me?” question that your audience already has on his or her mind.

Your introduction should lead into the problem where you will utilize your own knowledge of your target customer’s pain point to introduce your business and how it can offer a solution that is exciting to them.

  1. The Common Problem

Based on knowledge of your ideal client or customer, you’re going to address the potential problem or pain point that these customers have. This is your opportunity to think about what your business can do better than the competition when it comes to providing a solution to the target audience’s particular pain points.

This is called problem positioning, and it’s really a matter of simply addressing the problem your clients face and then positioning your business or brand in the consumer’s eyes as the potential problem solver. 

  1. The Value Proposition

A great sales pitch video will leave your target audience walking away with the idea that your business provides true value in helping them solve a unique problem that they deal with.  Sometimes referred to as a unique selling point, the value proposition is what differentiates your business or brand from the competition.

This is your opportunity to help the customer understand why they should consider purchasing from your business over any other competitor on the market that might offer similar solutions to their pain point or problem. What value can you provide that they can’t?

This might seem challenging at first, but the more you perform market research and understand your audience and target customer, as well as the competition, the easier it will become to lay the foundation for how your business is better for the customer than the next competitor business is.

For your sales pitch video, the value proposition is going to summarize why your business is special. What can you provide your customer that the competition will not or cannot offer?

  1. Your Why

You should have already introduced your “Why” early on in your sales pitch video, but this is an opportunity to come full circle and mention once again why you do what you do. Most businesses have a story behind them, the owner usually struggled with a similar need that their customers or clients have now and, in true entrepreneurial spirit, they found a solution that they can now offer to others. Why do you do what you do?

As you near the end of your sales pitch video, it’s important to address your Why and to carefully think about how this should compel your audience to take action. It’s also a good time to be considering what kind of action you want your audience to take as you lead into the very end of your sales pitch video.

  1. The Call to Action

As your sales pitch video comes to a close, the call to action should be the very last push by you to compel your audience to perform a task. Generally, this is the point where you ask the audience to purchase your products or services, but it could also be a point where you ask for a donation or something else. 

Closing your sales pitch video with a call to action that directly relates to the story and the content of the pitch is key to generating the conversions you desire. This is your opportunity for one last push to get your audience on-board! Make it count!

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