Tips on Choosing an Independent Production Company in New York City

Hiring a production company to help you produce videos that will grow your business in New York City or online is a big deal. Filmmaking is a complex process that will bring you and your production company together for multiple conversations and interactions in order to produce a top quality professional video for your brand. Before choosing an independent production company in New York City, you’ll need to do some research and some careful consideration. 

At Beverly Boy Productions, an independent production company in New York City, we specialize in filmmaking and video production for businesses throughout NYC.

Give us a call at 646-448-8787 to learn more about our services and the benefits we can bring to your business. To help you choose a production company that’s right for you, we’ve put together the following tips.

1. Carefully Plan Your Marketing Campaigns

There are many different ways that you can incorporate video into your marketing campaigns. Planning is key! Make sure that you’re thinking about all of the different types of video and how each can be utilized to support your business.

For example, you may consider producing any of the following types of video content:

• Branded corporate videos
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• Testimonial videos
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• Product demonstration videos
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• Guided training videos

There are many others. What you produce is dependent upon your needs and your business.

2. Choose a Company with Similar Style

They don’t have to have a similar business — in fact they won’t! (Unless you’re a production company looking to hire a production company – which is kind of weird!)

But they do need to have a similar style in how they manage and communicate. Because you’ll be working together for a while, it’s important for your ideas and your overall style to connect rather than to clash.

You certainly don’t want to hire an Independent production company in New York City that has a distinctly different management style than yours because the risk for communication struggles will be really strong.

3. Look Local to Gain the Most Benefit

Hiring an independent production company in New York City that is local to the area has many benefits.

Locals know the area, which means they’re likely to know how to navigate the city and they’ll likely have connections that can help when it comes to planning and executing a streamlined production schedule with minimal interruption.

As you search for location production companies in NYC, consult Google or other area search engines and make sure you check reviews!

4. Review Portfolio & Past Projects

You know what kind of videos you want to create for your business, now it’s time to find an independent production company that has the background and history of producing the type of content that you’re looking for.

Review the portfolio or demo reel for each company and take notes. Look for projects that are similar to what you want to see for your own business. Keep in mind that quality is more important than quantity at this point.

It’s better to see a few very well crafted videos in your industry than a bunch of poor content.

5. Get Connected & Request Quotes

The final stage of choosing an independent production company in New York City is making contact and asking for quotes. When you make contact, make sure you’re satisfied with your conversation and how the company treats you.

Do they seem interested in your project? Do they have ideas that excite you? This is important, first! If all of that goes well, ask for quotes so that you can get an idea for whether or not you can afford their word.

While budget is important, equally important is that you don’t settle for less nor do you choose based on budget alone!