5 Ways a New York Commercial Film Production Company can Help Your Business
The use of video in marketing campaigns was once something that only big brands considered because it was so expensive for time on television, few could afford to get involved, but video and film is used by a variety of businesses and brands today. Filmmaking is no longer something to consider, it’s a must! And New York business owners recognize the value and the importance of including it in their marketing campaigns. If you’re an NYC business owner considering video for your campaigns, check out these ways that hiring a New York commercial film production company can actually help you to grow your business to new heights.
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For immediate help in growing your business, give Beverly Boy Productions a call at 646-448-8787! We specialize in a variety of video production and filmmaking services for small and large businesses. We can’t wait to help you grow your business.
1. Increased Landing Page Conversions
The addition of a short, 30-second to 1-minute video can improve landing page conversions by up to 80% for businesses. In fact, just adding a video to your website or landing page can increase the likelihood of a consumer making a purchase by as much as 40%.
So, if you’re having trouble getting your New York business to take off online, consider hiring New York commercial film production to assist you in capturing audience trust and attention so that they’ll convert!
2. Increase Time on Site
Studies by Forbes show that internet users that visit a website with video content will spend up to 88% more time on the site versus when they visit a website that does not have video content.
Time on site is an important algorithm factor that can also increase your search engine rankings. According to Ahrefs, dwell time, or the amount of time that a user spends on your site before they leave, is a good indicator of whether the user found what they were looking for on your site or not.
Longer dwell time equals more chance that they found what they came for and when this happens, search engines are more likely to reward your site with higher rankings.
3. Increase Email CTR
Including the word “video” in your email subject lines can increase your open rates by up to 19% (just make sure that you deliver what you promise and include a video in the email!)
Further, when you actually do include a video in the email marketing you can increase click-through-rates for your campaign by as much as 65%. You’ll also reduce the frequency of users who unsubscribe from your content. How can you go wrong?
4. Increase Social Reach
When you hire New York commercial film production companies to produce video content for your brand, and then share the video content on your social networks, you have the power to increase your social reach in HUGE ways.
Video generates 1200% more shares than any other form of content on social media! In addition to this, each time your video is shared, you’re potentially reaching new viewers and an expanded audience.
As you increase your social reach, you can see increased engagement, conversions, and traffic for your brand.
5. Increase Consumer Trust & Purchases
People are more likely to purchase from a website that includes a video. They’re also more likely to purchase from social media posts that are in video form.
Video increases consumer trust in your brand, especially when you share videos that connect with your consumer audience in a way that helps them to relate with you and your brand.
Video ads that consumers enjoy watching can increase purchase intent by up to 97%, so it’s important to make sure that you’re creating videos that your audience will appreciate and enjoy watching.
New York commercial film production companies support your filmmaking needs by providing professional video production for your business when you need it, and right where you need the support.
To learn more about how video production can increase your conversions and help you grow your business, give Beverly Boy Productions a call at 646-448-8787. We can’t wait to start creating meaningful, professional & profitable videos for your NYC business.