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Tips on Choosing the Right Video Production Companies in Raleigh

Tips on Choosing the Right Video Production Companies in Raleigh

Promoting your Raleigh business was once something that largely consisted of print media and, for major corporations, an occasional television ad was possible. Today’s marketing campaigns are robust, engaging, and highly effective — and they all use video! Small businesses in Raleigh and large corporations trust the importance of adding video to their marketing campaigns and recognize that video is extremely important to the marketing of their brand. But choosing the right video production companies in Raleigh to work with can be tough! 

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At Beverly Boy Productions, clients frequently ask us, “What makes you the best Raleigh video production company for my business?”

And we provide a range of answers focused on the individual needs of the business and our ability to serve those needs, because the best video production company for any business to work with is one that can flawlessly serve the unique needs of the business!

We’ve put together some guidance to help you choose a production crew to work with:

1. Check Portfolio & Demo Reel Content

Video production companies in Raleigh post their portfolio and demo reel highlights on their website in an easy to find location — usually accessible from the homepage!

As you review the portfolio of work for various video production companies you should be thinking about:

  • Whether or not the work has a professional quality that you approve of?
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  • Whether or not the work is something that you would consider for your own business?
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  • Whether the company produces the type of videos that you’ll need?
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  • Whether the videos are attractive? Engaging? Interesting? 

All of this is important in choosing a production company to work with.

2. Compare Portfolio Work to Your Own Production Needs

Knowing your own video production needs is important to choosing the right video production companies in Raleigh to work with.

You might have great interest in a particular production company, but if they produce animated commercial clips with voiceovers and you’re looking to produce a live action commercial filmed on location with real actors, the production company may not be an ideal fit!

Comparing your own needs with the work that the production company is capable of or specializes in is important.

You’ve got a vision in mind and a plan on how you will use video to promote your business — consider that as you’re reviewing the work of local production companies in the city.

3. Discuss Your Project with the Production Company

Virtual face-to-face meetings

Talking with the video production companies in Raleigh face-to-face or via a phone conference will help you to get a better idea of how the company communicates and what it might be like for your company to work with theirs.

Hiring a production company that you can comfortably communicate with is vital! The video production process requires a lot of back and forth communication and you certainly don’t want to hire a crew and later realize that the communication just isn’t there!

It’s also important to discuss the individual timeline expectations of your project as well as the budget. This way the production company can choose whether they can (or cannot) fulfill the project within your timeline and on budget. Both are important!

4. Check Past Client Testimonials

Google reviews or social media reviews represent an opportunity for you to see what other clients thought about working with the various video production companies in Raleigh but don’t stop there!

Contact past clients and ask them:

  • Did you enjoy working with the production company?
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  • Would you work with the company again?
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  • Was your project a success?

Discussing the past work with clients will give you great insight into what a production company is really like and what you can expect. If a client is unsatisfied, consider that a big red flag!

5. Ask for Proposals or Quotes in Writing

The last step to choosing the right video production companies in Raleigh is to get your written proposals or quotes and compare.

We don’t recommend that you make your decision solely on price as production companies typically have a very wide range of pricing for projects.

Deciding on the production company that’s right for your business should involve a review of all the research you did and how the company made you feel when you spoke with them.

Researching the most appropriate video production companies in Raleigh to work with may take some time but in the end, you’ll find that the research was worth it and you’ll feel comfortable with your decision!

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