How Does Seeing a Video Help Marketing for Your Business?

As a business owner, you’ve probably heard a lot about the importance of video marketing. It’s quite common for random statistics to be mentioned around the topic of video marketing such as videos increase conversion rates by up to 75% of more, videos increase email open rates up to 300% and just using the word video in a subject line can increase the chance of the email being opened. But, exactly how does Seeing a Video Help Marketing and promotion for your business?

From increased understanding of complex topics to stronger recognition and memory, video is a powerful marketing tool. There’s no doubt really as to the effectiveness of video when it comes to marketing a business, in fact 84% of businesses are already using video in their marketing campaigns, but few fully understand what it is exactly that makes video so helpful overall. What is it that makes seeing a video so powerful?

The Science Behind Watching Videos

If you’re wondering what it is about video that makes it so powerful for your marketing campaigns, consider the science behind watching videos. Studies have proven that the use of video improves processing and memory recall. Because videos provide visual and auditory information, the audience is more likely to understand what is delivered via video over any other form of media including text, static images, or sound alone.

Seeing a Video Helps Marketing for your business in several other ways, too. Consumers who see videos the promote your products or services will retain 95% of what they see, compared to just 10% of what they might read in a text based advertisement. In fact, video can be used to increase understanding, recall, and retention over any other style of marketing.

Why is Video so Effective in Marketing?

While there certainly is science behind the situation, when we look at how Seeing a Video Helps Marketing it’s actually easy to conclude that video works for multiple reasons. It’s easy to digest, even when promoting complex products or services. Video is entertaining for consumers that are young and old from a variety of backgrounds. It’s also engaging for consumers of all age groups.

Videos are an amazing opportunity to share details about your products or services in a way that consumers are actually looking for. According to recent studies, 66% of consumers prefer video over text and according to Hubspot, 54% of consumer want to see more video from the brands they are interested in.

So, how does Seeing a Video Help Marketing for your business? Video is easier to engage with, more likely to be remembered and recalled, and preferred by 2 out of 3 consumers. By providing videos to your audience, you’re giving the consumer what they want, in a way that they can easily recall, and are more likely to understand. Studies conclude that 90% of the information processed by our brains is visual, so maybe that’s how seeing a video helps marketing for your business? At bare minimum, video is more likely to be shared, recalled, and recognized so it’s definitely a powerful medium for your brand.