What Makes an Effective Marketing Video for Social media?
Social media videos are probably more popular than ever, pushing the boundaries of entertainment and enrichment for maximum effectiveness in a competitive world. According to recent studies, more than 86% of marketers are using social media videos as part of their marketing strategy, but do they know what makes an effective marketing video for social? It’s likely that many do, but it’s equally likely that some do not.
At Beverly Boy Productions, we specialize in producing effective marketing videos for social media. With more than two decades of experience and offices worldwide, we are the go to guys for social media video production. Give us a call to learn more about producing powerfully effective marketing videos for your social media.
Follow these tips to create an effective marketing video for social:
- Plan your Social Media Marketing Video Strategy
Whether you’re trying to boost awareness, generate following, or increase social shares it all starts with strategy. Planning your social media marketing video strategy is key to achieving success with your campaign. Be clear with your objectives for creating marketing videos for social and stick to your goals.
- Keep it Short & Sweet
Marketing videos are generally 1-2 minutes total length, but when it comes to social media marketing videos can be even shorter than that. Keeping your videos bite-sized and consumer focused will maximize your shares & engagement potential. If you can get away with sharing what you have to say in 15 seconds, do it! There’s no need to drag it out!
- Hook Your Audience in the First Few Seconds
If you’re wondering what makes an effective marketing video for social media, one of the most important considerations is the hook. How will you hook your audience right from the start so that they want to watch the entire video – and they do? You’ve got about 8 seconds before your audience is going to lose interest, make it count!
Make sure to include your branding early in the video. Colors, your logo, your tagline and other highlights that your audience can use to connect the video to your brand are very important to making an effective marketing video for social media platforms like Facebook, Instagram, Twitter, and Linkedin.
- Focus on Visually Sharing your Story
The majority of videos that are watched on social media are enjoyed without sound. The most successful social media marketing campaigns are those that are delivered visually so that the audience can engage with your story and understand what you’re saying without the need for any sound. Use graphics and the bottom third if you MUST include words, but make sure the video can be just as easily understood without sound as it could be with.
- Include a Targeted Call to Action
Your call to action should directly relate with the goal of your video and the subject of your video. If you’re building awareness for your brand, you might include a CTA that encourages the audience to view your website to learn more. If you’re trying to generate sales, you might include a CTA that asks the audience to make a purchase. Whatever the purpose of your video is, the call to action should directly relate.
Figuring out what makes an effective marketing video for social is key to the success of your campaign. Before you get started, give Beverly Boy Productions a call. We can’t wait to help you out!