How to Make Marketing Videos for Brands Specializing in eCommerce
Creating branded content is key to your success online whether you’re producing written content, static images or videos. Of course, video marketing has the potential to exponentially grow your business in a fraction of the time compared to other forms of content such as text based ads or images. If you’re running an eCommerce business and you’re wondering how to make marketing videos for brands just like yours, you are definitely not alone.
The production of quality, branded video content for your eCommerce business can help you to achieve higher conversions, increase your sales, build awareness around your business and keep your customers satisfied. But video production isn’t easy! If you’re struggling with the thought of producing professional marketing videos for your brand, give Beverly Boy Productions a call! We’ll assist you with every step of the branded video production process, from start to finish.
Know Your Audience
Creating a branded video is all about pitching your story to your audience in a way that they can resonate with, reflect on your brand, and gain trust. If you know your audience and who you’re targeting, you’re bound to achieve great results with your video marketing efforts.
Before you learn how to make marketing videos for brands that specialize in eCommerce, you’ve got to focus on learning about the audience. Who are they? What motivates them? Why is your brand important to their needs? You need to be able to answer all of these questions as well as the following before you begin preparing to create your branded video content:
- What are the audience’s pain points?
- How can your brand provide a solution?
- Where does your audience watch video content?
- What does your audience like?
Be Engaging and Fun
The most engaging videos generate the most conversions, so it’s important for you to figure out how you can create engaging content with your brand. From interactive videos to shoppable video ads, you need a way to connect with your audience and engage. Think about what might intrigue your audience and attract them to your brand.
Some of the best videos will tell a story that the audience can resonate with. Whether you’re sharing how your brand got started, what makes your brand special, or what your day-to-day operations are like – think about ways that you can share with your audience and help them feel connected to your brand.
Add a Little Humor
A recent Hubspot study found that humor was one of the first things that audiences would recall from branded content. The key to producing branded marketing videos that your audience is going to recognize and find most memorable is humor. Whether you’re just adding a tiny bit of humor to your video creation or you’re producing wildly funny ads that keep the audience laughing the entire time, if you can find a way to put some humor into your branded videos, you’ll be on the fast track to increasing awareness and recognition for your brand among your target audience.
Don’t Forget to Optimize
A great video is nothing if it’s not optimized for your audience to find and see. One of the keys to learning how to make marketing videos for brands is in the post-production optimization steps that are taken. Whether you’re distributing your video on YouTube, Vimeo, or through your own website, there are several steps you can take to optimize your video content so that you can increase reach and recognition among your audience.
Begin with creating a memorable, and keyword optimized, title. It should be catchy, and to the point. Don’t lie, and definitely don’t set promises that you can’t keep with your video!
You should also write a very keyword rich description that will entice your audience to watch your video. The same is true for your thumbnail image – consider creating two or more thumbnail images and testing them out to see which ones result in higher click through rates.
Test & Repeat
Now that you know how to make marketing videos for brands, you can test and repeat the process. Once you find something that appears to resonate well with your audience and drives the engagement and interactions that you’re looking for, you can repeat the process with additional video ideas.
The sky is the limit when it comes to the types and styles of video content that you can create as well as where you can share your videos. Consider creating videos for your website, landing pages, email campaigns, and social media to increase your brand recognition and awareness, improve consumer trust, and generate higher conversions for your brand.
As you continue to hone your skills and learn more about what your audience loves, you can continue to focus on new ways to make marketing videos for your brand. To learn more about how to make marketing videos for brands that specialize in eCommerce sales or any other industry, give Beverly Boy Productions a call! We can’t wait to put our two decades of experience to work for your brand!