Amazing Benefits of Video Marketing for Lawyers
Video marketing tactics are all the rage these days and upwards of 80% of lawyers are on board with the use of video in their marketing funnels. Video improves search, ranking, and engagement with your audience. In fact, whether your firm is using video in its marketing efforts on a regular basis or not, these amazing benefits of video marketing for lawyers are simply impossible to overlook.
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Increased Conversions
Whether you host your videos on your website or you share them in your emails, the increased conversions that come from video marketing for lawyers cannot be overlooked. With email, video marketing tends to increase click-through-rates by upwards of 85%. With website videos, lawyer videos can increase time on site, time interacting with the site, and rankings. All of these increases attest to the amazing benefits of video marketing for lawyers.
Higher Search Engine Ranking
Video marketing for lawyers that focuses on building niche acceptance and following will equally help to improve search engine rankings. Videos posted on your landing pages have the power to increase your ranking for key terms that you push for. In fact, studies show that Google is up to 50% more likely to rank a website page in the first 10 results of Google for a keyword when there is a video involved.
Higher Consumer Trust
Not all video marketing for lawyers must focus on conversions and increases in rank. Testimonial videos for attorneys represent a way for you to connect with consumers and build trust. These short, 30 seconds to 2-minute videos, have the power to influence consumer behaviors almost more than any other form of video content in your marketing arsenal. If you don’t believe us, consider using testimonial videos on your website immediately — we know you’ll see the benefits!
The amazing benefits of video marketing for lawyers are literally as profound as you will get with your marketing efforts. Video marketing will increase legal retainers, build your niche following, drive traffic to your website, and build a reputation for your legal firm. Need help with video marketing for lawyers? Give Beverly Boy Productions a call today.