Top Boston video production insights 2023 – Trends to Consider Using
The hottest trends for film in 2023 are bringing new challenges to film making and they are upping the demand for corporations to bring their A-game when creating video marketing campaigns. Using these films has grown as a means of marketing among corporations in just the last year. The numbers don’t lie–in 2020, roughly 60 percent of corporations used some form of video marketing.
Just one year later, that is projected to grow over 80 percent. to survive and grow, it is imperative that you consider a top Boston video production company to help you produce your video campaign. That will set you apart from the crowd and put you in the playing right field. When you are searching for a Boston video production agency to help you create a film that will speak to your consumers, take a look at the trends that are making their way into the most popular campaigns, and determine how they can be beneficial in yours.
How to Engage Viewers with Your Video Production
One of the most popular movements in film, currently, is engaging the customer directly, using social media or apps for mobile devices. If you want to take advantage of such a trend, you can have a full-service Boston video production company create interesting video content that you will place directly on your website. When a consumer checks your site they can enter their information into a form on your site.
They can also use an app that is specially formulated for your company, and the information will be used to customize the video production directly to them. This helps customers feel as if you are speaking with them, which makes them feel a connection with you. If you believe this type of video service would be helpful for your company, you should work with a video producer that is familiar with web video production so that it is done correctly.
Shorter Films for A Better Story-line With A Video Production Studio
One way top video production companies in Boston created films in the past is to make longer films for a campaign, fitting all the information into one film and cutting out some of the creativity, if that made the film’s run-time too long. In 2023, that creativity is getting more air-time thanks to the trend of shorter films being used to create a story line. These short films are shared with various audiences on different platforms at once, so no matter if you manage a small business in Suffolk, or an advertising agency on Beacon Street in Brookline, you will be able to use this trend to reach more people than ever before.
To make a campaign out of it, hire a digital marketing in East Massachusetts to assist you. This type of film campaign is also nice because you can put more information in it throughout the various films, and it isn’t too long that consumers lose interest before reaching the end. You will need to hire a video production studio, though, who can produce short films because a video company alone might not have everything needed to create a series of films and make them look consistent. A full service video production studio will, though, so they are your best bet for meeting your needs.
Using Hybrid Video Production Services in Boston
Engaging your customer is important, but you also want to leave them with something to think about. Boring film just won’t cut it, anymore, and that is why hybrid video production services are becoming a huge trend. Hybrid video production means combining live streams with video. Since live streaming is rising in popularity, a top Boston video production company that knows how to handle streaming and webcasting is going to be essential in helping you do hybrid videos.
You will also want to work with a Boston production house that can help you add in video elements, like an action chyron or lower third that shows within the stream. You can also do live streaming and insert a lower-third graphic that will direct customers to your website, your social media sites, and just about anywhere else you might want them to look for more information.
Working With Film Production Companies To Produce Micro-Films
A trend that is very popular in the age of technology is micro films. Today’s consumer leads a very busy lifestyle, and videos that play within a social media news feed lasting 30 seconds or less are extremely valuable to them, because they are able to get their information and entertainment in a quick manner. Hiring film production companies in Boston, Massachusetts that are able to produce micro films is important if this is a trend you want to utilize.
Film production companies in Boston that are used for social media sites is also going to be important, because that is where the majority of micro films are located. When you work with a creative agency that understands the value of micro films, you will be able to open up your options for video marketing and really help your company stand out in 2023.
Select a Boston Production Company with Streaming Experience
By now, you have probably seen one of your competitors do a live video on social media. In 2023, that same idea is helping corporations set themselves apart from others. Most are not going to do a live video on a phone, though, so hiring a Boston live streaming company to help with webcasting and interviews is going to be important as this is a trend that will be beneficial for your company.
The production company will help you set up a live stream while you interview someone on your staff, or while you hold a Round table discussion with other members of your company and discuss things that you think your audience will find intriguing and important to know.
Consumers enjoy live videos because it allows them to see what is going on with the companies that they support in real time, and if you plan to use live video to reach your audience, often, using a Top Boston video production company is going to be important, especially choosing one that is close to you who can be readily available for live streams.
Here is a corporate promotional video that we filmed in and around Boston
Choose a Boston Video Production Agency That Can Spice Up Your Blog
Think about what a top Boston video production agency can offer you. Did you think of blogging? Most likely, you didn’t, but today, the top production companies in Boston are tackling just that. Blogs that feature short films within them help keep consumers interested in your website and what your company has to say. Companies who have blogs have higher traffic on their websites, and they have a more loyal following, because consumers are able to view you frequently and as more than just your product or service. When you work with a skilled Boston video production agency, they will be able to help you place short videos within your blog, which allows your blog to be informational and entertaining at once.
Beverly Boy Productions Boston
When you are looking for an available Top Boston video production company to help you create your next corporate campaign and keep you on trend with the latest happenings in the video market, you will want to do more than search for “production companies near me.” You will need to do a little homework to make sure that you are hiring a company that knows about the latest trends in corporate film making, so that you can stay ahead of the game. At Beverly Boy Productions Boston we have our finger on the pulse of what is up and coming, and know we can help you create a video campaign that will bring you results in 2023 and beyond.