All You Need to Know About Live Streaming for Business in 2023
We can’t stress how important live streaming for business can be for any type of business. It doesn’t matter if you’re trying to drive traffic or attend a conference across the globe ¾ It’s accessible, cost-effective, and easy to use… It just works!
Engage with your audience
Everyone enjoys watching videos, so what better way to connect with people than through a live stream? Streams are engaging, allowing you to experience an event or talk to someone as if you were there in-person. Normal videos simply can’t compare to the same immersive experience. Let’s take a look at how live streaming for business can generate success in marketing and internal departments.
Webcasting for Business
Live streaming is a powerful business tool seen in social media and streaming programs. Webcasts are another way to drive traffic, without strategies like content marketing and search engine optimization.
These types of videos can benefit your business in a variety of ways. They create active engagement, unlike regular videos, allowing viewers to instantly view what you have to offer them. Whether you’re sharing a live event or an up-close look at a new product, boosting engagement through live streaming creates a relationship between you and your audience. This established bond is extremely important in growing your audience, as well as pulling in new customers.
Build trust with your viewers
According to a 2017 survey by McCann Truth Central, the global thought leadership unit of advertising firm McCann, 42% of Americans find brands and companies “less truthful” today than two decades ago. With that statistic in mind, live streaming for business is an effective way to connect to your audience and build trust.
Corporate Video Streaming
Video streaming can save your business a lot of hassle. You can demonstrate one of your products through Facebook Live, stream a live event through YouTube Live, or establish a webcast business meeting through Vimeo. But whether you’re marketing to your targeted audience or communicating with various parts of your business, live streaming can inevitably foster your business’s success. Regarding the marketing aspect of corporate video streaming: Once you’ve encouraged trust with your audience, your content can be easily shared.
This promotes future engagement and expands your audience. And regarding the internal aspect of live streaming: You can connect with members of your company, from all around the globe, with the simple click of a “GO LIVE” button (or something of that sort). Attend conferences through your mobile device, conduct training for your employees, or host interviews through easy-to-use programs – your possibilities with live streaming are endless!
Streaming Media for Live Events
If you have an event that you’re looking to live stream, live streaming production companies like Beverly Boy have got your back. Keep in mind that streaming media for live events is the most common type of live streaming. It allows your audience to stay up-to-date on your conference, presentation, or other event without feeling like they’re watching an advertisement.
The numbers don’t lie
With that in mind, check out this statistic. According to Vimeo, 78% of online audiences are already watching video on Facebook Live and 90% think video quality is the most important aspect of Facebook Live videos. Team Beverly Boy understands how crucial quality is for live streaming for business. We know that expert technicians, optimal displays, and cutting-edge equipment will keep your audience around for the long-run. If you need to provide live streaming at a conference, we know how to prepare back-up connections and bonded-streaming for a top-quality connection to your video. For more information on live streaming for business, drop us a line. We look forward to helping for your upcoming live stream!