5 Reasons to Invest in Virtual Music Festivals

As local communities close and social distancing standards are set, the in-person music festival has all but been halted throughout the country. However, virtual music festivals are providing some of the entertainment and excitement that fans crave without risking health and wellness. Virtual music festivals are the latest rage and a huge selling point right now for fans that just want to engage and interact on some level of “normal” that they once felt. 

Despite social distancing, virtual music festivals attract a wide audience from their own homes, offices, or other locations to interact and dance. Here are 5 reasons to invest in virtual music festivals.

#1. Continue Your Tour

A virtual music festival puts many DJs on hold as they scrambled to find ways to produce music for fans without bringing fans into closed quarters.  Now you can continue your tour and provide quality music for fans without risking their health or your own. 

A virtual music festival allows entertainers to produce content that fans will interact and engage with despite in-person events and tours being cancelled. 

#2. Create Connections

One of the great things about virtual music festivals is the fact that everyone who attends would need to sign up in some manner.

If you collect email addresses from all fans that attend a virtual music festival that you produce, you can use these connections to your advantage for many months or even years to come.

Consider using email addresses to stay connected with fans and engage them in the future. You can even send email invites to additional virtual festivals or, when we’re all allowed to get together face-to-face again, send an invite to them for the next big in-person event.

#3. Engaging Content

Virtual music festivals offer a level of engagement that you cannot provide in a typical festival setting. Although fans are forced to remain distanced and are not together in a single location, the engaging content that you deliver when investing in virtual music festivals allows fans to request music, chat with artists, and engage in ways that were never before possible. 

#4. Remote Participation

From any location, virtual music festivals allow fans to engage remotely and participate in the event. Prior to something like this, fans would have to travel long distances or hope that a music festival that they were most interested in would come close to their home location in order to attend.

Virtual music festivals make fan attendance possible from any remote location as long as there’s an internet connection available.

#5. Monetize Your Event

Virtual music festivals allow fans to engage and interact in an experience that they crave. Many fans will pay to be part of the experience.

In fact, monetizing the virtual music festivals that you engage in is recommended to ensure top fans get the interaction they crave and so that you can continue to put on shows that wow your audience.

Consider charging fees for “entrance” as well as fees for VIP interaction or entertainment. You can even provide unique behind-the-scenes experiences for only the top fans if this is something that you believe would generate more revenue for your entertainment business. 

Need help with video production for virtual music festivals? Give Beverly Boy Productions a call today!