Detroit Interview Video Production Company Offers Tips for Professionally Filmed Interviews

Interview videos are some of the quickest and easiest types of video content to produce for a business, but don’t mistake that for “easy.” Branded interview videos are a powerful form of marketing media, but they require expert understanding in order to produce something that is top quality and attractive to a target audience. Creating professionally filmed interview videos for your Detroit business is a big step, and it’s best accomplished by hiring a Detroit interview video production company to assist you.

You might have heard, “interview videos are easy,” or “interview videos are really nothing fancy or hard to film,” or “interview videos can be filmed by a freelancer, all you need is a camera.” These are all half-truths, and without further context, one really shouldn’t say whether or not they are correct. The reason being, interview videos are not always easy to film, especially those that entail multiple subjects or that are captured on location. Likewise, interview videos may be “nothing fancy,” but why would you want that to be said about YOUR corporate interview? Don’t you want to stand out?

For these, and other reasons, we believe it’s best to hire a Detroit interview video production company to assist you with the pre-production, filming, and editing processes involved in the creation of professional corporate interview videos. To help you get started, we’ve put together some tips that will guide the way.

Use Multiple Cameras for Varied Shots & Framing

If you think you can film an interview with a single camera, or smartphone, and your tripod, please think again! A single camera interview is one of the most hard to stick around for types of content and the last thing you want to do is run your audience off, right?

Instead, use multiple cameras for varied shots and to vary the framing of your interview subjects. Instead of a single camera that has framed the subject in such a melodramatic manner, opt for multiple views of your interview subject including a close up, at least one shot of the waist up or table-top up if the subject is sitting, and if you have more cameras, consider an additional camera that can adapt as necessary. This will maximize the amount of footage that you have so that when it’s passed on to the film editors they can create the most engaging, and entertaining interview video possible 

Don’t Overlook the Importance of Audio

Ask any Detroit interview video production company about the audio that is going to be captured while your interview subject is speaking (and while your interviewer is asking questions) and they should tell you that they’re going to set up a sophisticated microphone system so that they don’t miss anything, not a single word! Why? Because the audio is more than 50% of your video! It needs to be impeccable. If you’re not familiar with setting up a multiple microphone interview, now is the time to either learn a WHOLE lot, or to hire a professional to assist you.

Show Off Professional Expertise for Brand Authority

It doesn’t matter if you’re working with a Detroit interview video production company to produce a customer testimonial interview, an employee interview for a case study, a client interview or an expert interview for an educational video, you need to show off your professional expertise both in the production quality of the interview, and in the interviewing skills or techniques themselves, if you want to build true brand authority.

This doesn’t meant that you have to enter the interview video by addressing the many different credentials you have. In fact, if you have a professionally filmed interview, and an expert interviewer that shares the story behind your interview, you won’t need to go above and beyond in adding in all of the self-endowment of mentioning the many credentials that you have.

Instead, let your expertise do the talking for you. Discussing your credentials is nowhere near as powerful as discussing true meat and potatoes of your interview so that you stand out as an authority on the subject that knows exactly what he or she is talking about.

Use Lighting to Create an Emotional Connection

If you’re not a professional film producer or camera operator, you may not even realize the power of lighting the scene. However, hiring a Detroit interview video production company, like Beverly Boy Productions, to assist you with the setup and filming process will ensure that lighting is on your side.

Lighting a scene properly has the power to create an emotional connection between members of your target audience and can even draw their attention in. Professional filmmakers understand the importance of using lighting to your advantage, producing an interview that stands out, and setting the video apart from the competition. It’s all about composition, shadows, and lighting effects that can be used to chisel a heightened level of emotion and connection between the interviewer, the interviewee, and the brand itself. 

Want more tips about working with a Detroit interview video production company, give Beverly Boy Productions a call.