Video Production for the Security Alarm Services Industry
Are you in the market for a professional Video Production for the Security Alarm Services Industry? Rising construction and increased government spending on security features across the U.S. will largely contribute to increased demand across the security alarm services industry which currently represents a $35 billion dollar market. Marketing to residential homeowners is essential for the 72,821 businesses that install, maintain, and monitor security alarms across the industry, but that’s not to say that there isn’t plenty of business in the commercial sector providing alarms to retail stores, offices, and major manufacturing facilities, as well.
Video Production for the Security Alarm Services Industry is an essential marketing task that must not be overlooked by companies that are interested in maximizing potential for growth both during and after periods of rising demand.
As more consumers than ever before choose video over any other format of media to engage with online, businesses in the security alarm services industry cannot afford to overlook the value of video marketing and video production for their brands. Alarm installers, monitors, and those producing security & alarm products have abundant opportunities to grow their business or brand with video.
Whether you’re operating a closed-circuit TV monitoring or monitored security system business, you’re utilizing biometrics, AI or facial sensor technology to monitor and recognize potential intruders, or you’re installing commercial or residential security system monitoring products, your business can benefit exponentially from the use of professionally produced videos for marketing & training purposes. At Beverly Boy Productions, we provide Video Production for the Security Alarm Services Industry to drive consumer awareness, increase trust, and improve employee training to reduce turnover rates while fueling industry growth.
Promotional Videos for the Security Alarm Services Industry
More than 82% of the internet is video, and growing. More than 85% of U.S. adults turn to the internet to consume video, most on a regularly (read: daily) basis. If you’re not distributing promotional videos for your security alarm services business, you’re missing out on tons of prospective audience members that likely need or know someone who needs your services or could benefit from the products that you provide. Can you really afford to miss 85% of the 258.3 million adults living in the country? That’s 216.55 million people!
Promotional videos for the security alarm services industry can be used to promote your products or services online via social media, your website, or through other platforms. These short, powerful videos can be distributed on television, too. In fact, promotional Video Production for the Security Alarm Services Industry is an essential marketing technique that should be considered for any security alarm business that wants:
- Increased audience.
- Larger following.
- Improved customer acquisition.
- Greater customer engagement.
- Improved customer experience.
- Higher revenue and sales.
Marketing Videos for the Security Alarm Services Industry
Many different opportunities exist for businesses in the security alarm services industry to produce quality marketing videos. These videos share the story of your brand, deliver intelligent insights to your audience about your business, and are ideal for achieving the following goals:
- Increased search engine rankings.
- Improved audience engagement.
- Higher email click-through rates.
- Improved audience trust.
- Higher service inquiries and sales.
- Increased revenue & ROI.
Training Videos for the Security Alarm Services Industry
The security alarm services industry employs an estimated 218,454 workers and has a relatively standard turnover rate which hovers around 10%. Unmet expectations in employee training can and often do lead to a lowered commitment to the business and a higher likelihood of employee turnover.
In other words, poor training is often at the root cause of employee turnover. To combat this, many security alarm services brands choose to improve the consistency and value of their training programs by offering video-based training which is more effective, efficient, and affordable overall than in-person instruction or training manuals.
Training Video Production for the Security Alarm Services Industry can improve employee onboarding, increase consistency of training, and reduce turnover. Employees and contractors in the security alarm services installation and monitoring industry prefer video training for the following reasons:
- Visual training provides employees with specific scenarios that they can learn from.
- Training is easier to follow along and understand than a written training manual.
- Interactive features allow employees to engage in training scenarios that they’ll recall and recognize long-term.
- Video training is easy to access, flexible, and always available. Employees can train anytime, anywhere.
- Training is diverse and accessible. Employees can train at their own pace.
- Valuable details can be shown to employees whereas offering such detail in a written manual or in an in-person training program might take too much time overall.
Training videos require a one-time upfront cost for training, then managers can repeatedly use the video training with newly hired employees as many times as they need to or want to. Training videos save hundreds, thousands, or in some cases even millions over the lifetime of the training program.
Interview Videos for the Security Alarm Services Industry
The production of interview videos for the security alarm services industry can have several major benefits for businesses that are interested in building up credibility, authority, and trust among their audience for their brand. Expert interview videos are utilized in case studies and various other forms of content for security alarm installations companies and monitoring brands. These videos help consumers feel more at ease with a provider, while improving the likelihood of a customer feeling safe and otherwise compelled to support the brand.
Expert interview videos, and the production of customer interview videos, are two of the many ways that interviews can be used by surveillance and security alarm services installation businesses to humanize the brand, drive consumer interest, and boost trust which is essential to conversions and sales. These, and the other forms of Video Production for the Security Alarm Services Industry that have been discussed, are the driving force behind video marketing and success in this competitive field.