Video Production for the Telehealth Services Industry
The telehealth services industry experienced rapid growth as a result of COVID-19 which introduced new legislation allowing industry operators to quickly expand services in a variety of niche healthcare fields such as the provision of treatment for chronic illness, pain & addiction in addition to the general healthcare services that telehealth providers had already offered. Increased federal & state funding, rising demand for healthcare & accessible treatment options, and further implementation of legislation aimed at making telehealth services more accessible for patients will continue to fuel growth in this $17 billion dollar industry. Video production for the telehealth services industry introduces many different styles and types of video content to prospective consumer audiences in order to boost awareness, increase leads & bring on new telehealth patients for major brands across the telehealth industry like TeleDoc and various others.
Provisions in the delivery of health-related services via telephone or telecommunication have made patient access to care more convenient and flexible than ever. Today’s telehealth businesses provide a direct connection between patients and physicians exchanging information, diagnosis, treatments, and education on a variety of mental & physical health conditions including diseases, injuries, illness & everyday health needs.
Beverly Boy Productions provides expert video production for the telehealth services industry making telehealth more accessible, engaging, and inviting to patients across the U.S. Ask us about the use of expert video production for your telehealth services business if you’re interested in connecting with prospective patients, generating awareness for your business, and boosting revenue for your brand.
Promotional Videos for the Telehealth Services Industry
The use of video to promote your telehealth services business provides a unique opportunity for you to reach millions of prospective patients with the upcoming events, services, special offers, or unique features provided by your healthcare team. Promotional video for production for the telehealth services industry can:
- Increase lead generation by 66% or more.
- Boost landing page conversions 80% or more.
- Increase organic traffic to your website by 157% or more.
- Improve email click through rates by up to 300% or more.
There are potentially incredible benefits that can be achieved with the introduction of promotional videos into your existing marketing & advertising campaigns, and depending on how far you go and what your goals are you could dramatically increase ROI for your telehealth practice with just a few short promo videos.
Marketing Videos for the Telehealth Services Industry
Marketing videos are an add-on or value-add that you can utilize in your campaigns in addition to the use of video promotions. While promotional videos are largely conversion-focused, marketing videos can be used at any stage of the funnel to build awareness of the telehealth services, to boost community knowledge of your practice, to improve audience trust & interest, or to generate leads, visits, and post-visit reviews. Essentially, marketing videos are the most versatile option you have with video to boost revenue, increase ROI, and drive profits for your telehealth services practice.
Training Videos for the Telehealth Services Industry
Training is absolutely vital throughout the healthcare industry, especially when you’re hiring or onboarding new employees as part of your telehealth services industry or when you’re trying to expand patient knowledge of the services, features & independent opportunities provided by your healthcare team. Training video production for the telehealth services industry can:
- Provide patients or prospective patients with knowledge about your telehealth technology & how to get the most out of the apps or other technology that makes telehealth accessible.
- Ensure members of your team, and newly hired employees, are trained on public safety, HIPAA, health insurance, and other important topics surrounding the health & safety of your healthcare safety.
- Improve remote work productivity & ensure members of your team have the essential skills, knowledge and understanding of complex topics that they need to perform their jobs.
- Increase knowledge retention among workers & for patients that engage in training. Video results in up to 95% knowledge retention while reading about telehealth would result in about a 10% total retention of information.
The bottom line is, if you want to train your staff or your patients in some way, whether it’s to teach about HIPAA, safety, compliance, or product & service use, video training is going to deliver substantially more value and more content, more quickly and effectively than any other form of media can!
Interview Videos for the Telehealth Services Industry
Ultimately, all of your marketing, promotions, and patient training will take you so far, but one of the most important driving factors behind all of the conversions, ROI, and success of your video marketing & advertising or training depends on trust. If your patients, target audience, or team do not trust you and your leadership, they’re not going to buy into your program, believe in your telehealth services, or commit to your care.
Interview video production for the telehealth services industry has the power to change all of that. In fact, the use of expert interview videos can help you build a community of trust among homebound patients, patients that need mental & physical health treatment or services, and their family members or loved ones that may advocate for health services & care for their loved ones. Consider the use of interview videos that share your niche experience in various s healthcare fields, prove your experience in a credible and authoritative manner, and build trust among those that are most important to your practice – your patients! Ask Team Beverly Boy how it’s done!