Video Production for the Retirement Community Industry in Virginia Beach 

The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the anticipated post-COVID 19 economy rebound, those numbers can increase for retirement communities. An effective marketing campaign is essential for targeted marketing and positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Retirement Community Industry in Virginia Beach   is a crucial consideration for the 50,000+ nursing homes across the U.S. We also service Norfolk, Chesapeake, and Suffolk.

Video production is an effective marketing strategy for retirement communities. It keeps you maintaining your current clients while attracting new ones. At Beverly Boy Productions, we work with Virginia Beach retirement homes to create incredible promotional videos, expert interview videos, and customer testimonials. Through video production, our team promotes the services your business offers and the impact you have on families. This, in turn, helps you to reach more people and families.

Promotional Videos for the Retirement Community Industry

Highlighting your retirement community is important when it comes to appealing to new residents. When promotional videos keep you seen, you can easily appeal to new and current residents. Promotional Video Production for the Retirement Community Industry in Virginia Beach helps you appeal to your target audience, helping them to recognize your business and return as a paying customer.

Promotional videos for retirement communities are a great idea because they are both quick and captivating. While they can be great for television, most brands distribute promotional videos across several digital platforms. These include your business website, email marketing, and social media pages– anywhere you know that your target audience will spend their time online. The average internet user spends nearly two and a half hours on social media, and that number is expected to increase. A short but effective promotional video on your social media page could help you improve engagement, invite new residents, and help you share your business with the world. We also service Norton, Highland, and Fairfax counties.

Marketing Videos for the Retirement Community Industry

Video Production for the Retirement Community Industry in Virginia Beach is as needed for this industry as with any other industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity that you will want to take advantage of.  

Whether you’re a continuing care community, a nursing home, a village, or something very different, video marketing is an excellent way to help families find your business.

Some of the many benefits of video marketing look like:

• Spreading the word about your brand, business, products, or services
• Establishes the business as an expert in the retirement community industry
• Highlights brand authenticity while creating a connection of trust and credibility with clients
• Influences buying decisions (90% of customers state a video helps them decide to purchase, according to Forbes)

Video marketing offers can help you build trust with your audience, inform potential customers, and share your product or service on any platform that you want to use, whatever that may be.

Effective marketing Video Production for the Retirement Community Industry in Virginia Beach will help families who are in search of a trusting community have a place for their family members to reside in without any regrets. When you’re able to successfully produce a professional marketing video for your retirement community will help bring in new families as well as maintain the residents you have within your retirement community.

This type of video content can also help you highlight the retirement community and senior living options which can be:

• Age-restricted communities
• Independent Living
• Continuing Care 
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
  • continuing care
  • convalescent home
  • convalescent hospital
  • old folks’ home
  • retirement facility

Training Videos for the Retirement Community Industry

Training in the retirement community industry is necessary in allowing the wheels of your business to keep turning. Brand new senior care professionals may come and go like a revolving door. Personalized training videos can eliminate the issues found with traditional in-person training, allowing business owners and leaders to save time and money while helping to improve learning outcomes for their senior care professionals.

Indeed, training videos:

• Result in a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training like scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Can make employee training more effective while reducing training costs; each video can be used repeatedly, and improved comprehension makes videos 83% more effective

Videos are a great to engage your senior care professionals while keeping training consistent throughout your business.

Training Video Production for the Retirement Community Industry in Virginia Beach will help guide prospective senior care professionals to which type of senior care facility options that they can advance in, which are:

• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community

Interview Videos for the Retirement Community Industry

You may think of job applications when you hear the words “interview videos,” but interview videos for the retirement community industry also include other types of videos. Expert interview videos for retirement communities are videos that can highlight the knowledge of the business’s team and industry leaders. On the other hand, customer interviews can make it easy for your target demographic to get an idea of what people are saying about your business. We also service 23457, 23450, and 23451.  

Both of these types of videos can help you gain credibility for your business and increase trust and understanding with your prospective customers. They allow you to share insight into professional perspectives as well as a point of view they can relate to. Whether you want to showcase your company’s leadership or what your customers have to say about your brand, interview  Video Production for the Retirement Community Industry in Virginia Beach  is a unique way to help your senior care facility get noticed!