Video Production for the Retirement Community Industry in Oklahoma City
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. Considering the growth of the retirement community industry, and as more baby boomers retire, these numbers are expected to increase for the 50,000+ nursing homes across the U.S. Video Production for the Retirement Community Industry in Oklahoma City can be utilized to inform, involve, and inspire your audience, showing them that your retirement communities focus more on the seniors’ needs rather than their money. Our video services are also available in surrounding cities like Del City, Midwest City, The Village, and Warr Acres.
At Beverly Boy Productions, we work hand in hand with Oklahoma City retirement homes to provide your prospects with valuable information, along with insights on the opportunities you create for senior residents. Using videos to depict how your retirement community still values their opinions, abilities and contributions, is an effective marketing strategy for retirement communities. It allows you to reach potential residents while retaining current ones. Through video production, our team can show your target audience the services your home offers and the impact you have on families. We aim to create a visual representation of what healthy aging is, and extinguish the assumption that it is sad and lonely.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community lets your audience know of your existence and what distinguishes you from other retirement homes. Promotional Video Production for the Retirement Community Industry in Oklahoma City specializes in educating qualified leads by creating content that’s tailored specifically to your target audience. Let this audience know your community exists to serve them.
Promotional videos for retirement communities is a good way to build a presence on social media. The average internet user spends nearly two and a half hours on social media, but with a short attention span to content. Therefore, promotional videos should be short and captivating enough to keep your audience watching and interested, rather than skipping to the next. Promotional videos can be used in various ways, for example, in television commercials and online platforms such as social media pages, business websites and email campaigns. It is important to know which platform has a large percentage of your target audience, so that you can run your marketing campaign. We also provide video service in close-by counties like Logan County, Lincoln County, Pottawatomie County, and Cleveland County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Oklahoma City is an influential tool that can be used as part of your marketing strategy by taking advantage of the internet which is considered a global village. With over 82% of the internet consisting of video content, this is an opportunity you cannot afford to miss.
Seniors have a very important life changing decision to make when choosing a continuing care community, a nursing home, a village, or senior home. Through video marketing, you help families find your business. Here are some of the many benefits of video marketing:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Videos are a visually rich communication tool that can be tailored to suit any audience and share any message. Whether your goal is to drive more traffic, increase leads, educate a buyer into making a purchase decision, or improve conversion rates, video is one of the fastest and easiest ways to communicate with your audience.
Video Production for the Retirement Community Industry in Oklahoma City is effective in marketing, and assists families who are in search of a trusting community to be compelled by your retirement community. Our team aims to produce a professional marketing video that makes it easier for seniors to choose your retirement community, which is an emotional decision because they do not want to become a burden to their families.
Informative videos show details and additional services offered by your retirement community and senior living options which can be:
Nursing Homes and Skilled Nursing Facilities
Training Videos for the Retirement Community Industry
Training in the retirement community industry is crucial in maintaining high standards of your retirement home. An increase in residents in your retirement home calls for hiring of new senior care professionals. Traditional methods of employee training involve taking employees out of their workplaces for a long-winded presentation that can waste a lot of time, whereas personalized training videos solve that problem by being flexible and easy to share and understand.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
By creating a comprehensive video that has everything your senior care professionals need to learn, you provide them with the same learning experience.
Video Production for the Retirement Community Industry in Oklahoma City will help guide both, prospective senior care professionals and prospective residents to which type of senior care facility options that they may be most comfortable in, which include:
Residential Care Homes
Interview Videos for the Retirement Community Industry
You probably think of online job applications when you hear interview videos, but this is not the case for interview videos for the retirement community industry. They include expert interview videos and live streaming services for retirement communities that share your senior care professional team views on how they feel taking care of seniors, whereas resident interviews are another variety of interview videos that share how the seniors in your retirement home and their families feel about your services. We also service video needs of companies in 73008, 73026, 73064, 73084, or 73101.
Both types of videos humanize your marketing video, building credibility for your business and increasing trust and understanding from your prospective residents. They share insight from professional perspectives on the importance of giving extra care and engaging the minds of seniors with various activities. Whether you’re interested in sharing your retirement home leaders’ vision or what your residents have to say about your senior care facility, interview Video Production for the Retirement Community Industry in Oklahoma City is a unique addition to your marketing video.