Video Production for the Retirement Community Industry in Miami 

The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. When you think about the anticipated post-COVID 19 economy rebound, those numbers can increase for retirement communities. An effective marketing campaign is helpful for targeted marketing and positioning yourself to succeed with your competition. When used in comparison to other methods of advertisement, Video Production for the Retirement Community Industry in Miami is something to take into consideration for the 50,000+ nursing homes across the U.S. We also service Kendall, Ft. Lauderdale, and Hialeah.

Video production is an effective marketing strategy for retirement communities. Not only is it useful for maintaining current residents but it can help you appeal to new ones. Our team at Beverly Boy Productions can help Miami retirement homes create powerful promotional videos, expert interview videos, and customer testimonials. Through video production, our team can showcase the services your business provides while also highlighting benefits for families. This, in turn, engages your audience and can help you reach any marketing objectives that you may have.

Promotional Videos for the Retirement Community Industry

Highlighting your retirement community is necessary when you’re reaching new residents. When promotional videos keep your brand in the spotlight, it also retains current residents. Promotional  Video Production for the Retirement Community Industry in Miami can keep your target audience engaged and help them return if needed.

Promotional videos for retirement communities are quick and engaging, which can help you to appeal to your audience. They’re useful for TV but can be a killer on online platforms. They can work well on your social networks, email campaigns, and business website – anywhere you expect your target audience to utilize their time online. The average internet user can spend up two and a half hours on social media, and this number is expected to increase. A short but effective promotional video on your social media page could help you appeal to new residents, share your company with the world, and so much more! We also service Broward, Palm Beach, and Miami-Dade counties.

Marketing Videos for the Retirement Community Industry

Video Production for the Retirement Community Industry in Miami is impactful in this industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you should take advantage of.

Whether you’re a continuing care community, a nursing home, a village, or something unique, video marketing is useful when you hope to help families find your business.

Some of the many benefits of video marketing can look like:

• Getting the word out about their business, brand, products, or services
• Establishes the company as an authority in the retirement community industry
• Highlights brand authenticity while building trust and credibility with your clients
• Can help you influence buying decisions (90% of customers say a video can help them make a buying decision, according to Forbes)

Video marketing is useful when you hope to build trust with your audience, inform potential customers, and share your product or service on any platform, from social media to your own website.

Really, Video Production for the Retirement Community Industry in Miami will help families who are in search of a trusting community know that they can depend on your without any regrets. Being able to successfully produce a professional marketing video for your retirement community helps to appeal to new residents while engaging the current ones in your retirement community.

This type of video content can help you showcase other retirement community and senior living options which can be:

• Age-restricted communities
• Independent Living
• Continuing Care 
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
  • continuing care
  • convalescent home
  • convalescent hospital
  • old folks’ home
  • retirement facility

Training Videos for the Retirement Community Industry

Training in the retirement community industry is helpful in allowing the wheels of your business to turn. Brand new senior care professionals could come and go like a revolving door. Personalized training videos remove problems that can be associated with traditional in-person training, allowing business owners and leaders to save time and money while also allowing for new outcomes for their senior care professionals.

Indeed, training videos:

• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with traditional training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other methods of training such as scheduled in-person training or written manuals
• Improve an employee retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Can make employee training more effective while limiting training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Videos are an easy and accessible way to engage your senior care professionals while keeping training consistent throughout your business.

Training Video Production for the Retirement Community Industry in Miami will help guide prospective senior care professionals to which type of senior care facility options that they could be available to advance in, which are:

• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community

Interview Videos for the Retirement Community Industry

You may think of job applications when you hear “interview videos,” but interview videos for the retirement community industry can include more options. Expert interview videos for retirement communities are videos that showcase your business’s team and industry leaders. On the other hand, customer interviews are another way to use interview videos that allows your targeted audience to hear what current customers are saying about your brand. We also service 33101, 33109, and 33114.

Both of these types of videos can help you create a sense of credibility for your business and increase trust with potential customers. They share insight from professional perspectives as well as a point of view that they can relate to. Whether you want to highlight your company’s leadership or what your customers have to say about your business, interview  Video Production for the Retirement Community Industry in Miami  is a helpful way for your senior care facility to stand out.