Video Production for the Retirement Community Industry in Louisville
With a workforce of over 1,000,000 personnel, the retirement community industry generates over $75 billion. In the beginning of the COVID 19 pandemic, all fundamental aspects of life were affected, this included the amount of care and monitoring that senior citizens needed due to their vulnerability. Fast forward to the present time, as our economy improves, the number of retirement communities is also expected to increase. The 50,000+ nursing homes across the U.S seek to be the best in order to increase their number of residents, and this is where Video Production for the Retirement Community Industry in Louisville comes in. Our video services are also available in surrounding cities like Clarksville (IN), New Albany (IN), Shively, and Saint Matthews.
At Beverly Boy Productions, we collaborate with Louisville retirement homes to create captivating promotional videos that are sure to put them at the top of the charts. In order to reach your marketing goals, an effective marketing strategy for retirement communities can help you engage with your target audience and increase the number of residents in your caregiving home. Compared to other forms of marketing media, videos have the best capacity to showcase the services that your senior housing offers and the impact you have had on families as well as residents.
Promotional Videos for the Retirement Community Industry
Team Beverly Boy works towards highlighting your retirement community through different types of high-quality promotional videos. You should invest in Promotional Video Production for the Retirement Community Industry in Louisville to produce videos that will engage your target audience and incline them to return, ready to join your retirement home.
Short but captivating promotional videos for retirement communities can be used for television commercials, but most brands prefer distributing their promotional videos across online platforms. Why? This is because the average internet user spends nearly two and a half hours on social media. Generally, the average human attention span is getting shorter as social media dominates the world with visual experiences. So, it is more effective to share your promotional videos on social media pages, in business websites, and email campaigns, because short-form videos give you more freedom to produce hard-hitting, relatable videos that get to the point, without the overhead of creating more in-depth content.
We also handle video projects in nearby counties like Bullitt County, Shelby County, Oldham County, and Spencer County.
Marketing Videos for the Retirement Community Industry
With over 82% of the internet consisting of video content, Video Production for the Retirement Community Industry in Louisville is more relevant as an addition to your marketing strategy.
Video marketing is a magnificent way to help families find your business, which may include a continuing care community, a nursing home, a village or a senior residential area. In summary, some of the benefits of video marketing include:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a unique way to leverage your appearances, increase your connections with your audience, and build trust through transparency by the use of stage theory strategy, where you capture everything including behind the scenes.
Video Production for the Retirement Community Industry in Louisville acts as an advisor to families who are in search of a trusting community to entrust their parents and grandparents who need to join a retirement community, knowing they will receive the best care possible. At Beverly Boy Productions, we produce a professional marketing video that will help bring in new families as well as keep the families you already have within your retirement community.
This type of video content will also further express the type of retirement community and senior living options available, such as:
Nursing Homes and Skilled Nursing Facilities
Training Videos for the Retirement Community Industry
Now that we have discussed how promotional videos can increase the number of your residents, what next? Your retirement community needs new senior care professionals to cope and perform under an increased or expanding workload. Therefore, training in the retirement community industry is vital in keeping the wheels of your business turning. Team Beverly Boy has got your back once again by creating personalized training videos that will save you time and money, as well as eliminate the need to travel for a training session.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Depending on your content, storage capability, and distribution strategy, video can be accessible and available to your senior care professionals.
Video Production for the Retirement Community Industry in Louisville can also help your prospective senior care professionals to decide on the type of senior care facility options they can explore further as a career option. Some of the options include:
Residential Care Homes
Interview Videos for the Retirement Community Industry
Our video production services include live streaming and designing interview videos for the retirement community industry. Expert interview videos for retirement communities are videos that provide a candid look into the company culture and the atmosphere in the office. They promote the idea that you must be passionate, genuinely in love with what you’re doing, and truly believe in the quality of service you are providing to your patients. We also service brands in 40018, 40041, 40177, 40204, or 40205.
Do you have happy residents? A happy resident is your retirement home strongest salesperson and a video testimonial ensures that their satisfaction is leveraged to its full potential. The use of resident interviews builds credibility, trust, and it increases referrals for your retirement home to prospective customers. At the end of the day, Interview Video Production for the Retirement Community Industry in Louisville is a unique way to convert leads to your senior care facility.