Video Production for the Retirement Community Industry in Boston
The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. On top of that, post-COVID 19 economy is expected to recover, and this can end up increasing the number of retirement communities. It is therefore essential for a retirement home to have an effective marketing campaign for targeted marketing and to promote the home above the rest of their competition. With comparison to other forms of advertisement, Video Production for the Retirement Community Industry in Boston is a major consideration for the 50,000+ nursing homes across the U.S. You can also hire our video service in surrounding cities like Chelsea, Cambridge, Somerville, and Everett.
Video production is a reliable service that can inspire effective marketing strategy for retirement communities. A good marketing campaign can help you to bring in new residents while maintaining current ones. At Beverly Boy Productions, we work with Boston retirement homes to come up with endearing promotional videos, expert interview videos, and case-study videos from residents. Additionally, through engaging videos, you can showcase the high-quality services that you provide in your retirement community homes. As a result, these videos will inform your prospective residents about your company, helping you to grow your senior caregiving services.
Promotional Videos for the Retirement Community Industry
Highlighting your retirement community is required when seeking potential residents. Moreover, with promotional videos, you can keep your company in the public eye as you reassure existing clients of your commitment to providing quality services to the seniors. Promotional Video Production for the Retirement Community Industry in Boston can provide benefits such as increasing your online engagements and sensitizing families of the need to bring their loved ones in a well-run establishment.
Promotional videos for retirement communities are effective when they’re made to be short and captivating. While promo videos can be used on TV adverts, most companies prefer to distribute promotional videos across online platforms like the business website, social media pages, and emails. Any platform that your target audience is expected to spend time on is a potential chance of inviting in residents. The average internet user spends nearly two and a half hours on social media, this is expected to rise over time. So, producing a short and effective promotional video for your social media page could increase engagement, invite new residents, and efficiently share your senior living services with the world. Our video services are also available in nearby counties like Essex County, Norfolk County, and Middlesex County.
Marketing Videos for the Retirement Community Industry
Video Production for the Retirement Community Industry in Boston is an essential service for this industry as it is for any other. With over 82% of the internet consisting of video content, this is a reliable tool for the retirement community industry to work with in marketing.
If you run a continuing care community, a nursing home, a village, or a supportive housing service, video marketing is a distinctive way to help families find your business. Below are some of the many benefits of video marketing:
● Spreading the word about their business, brand, products, or services
● Establishes the business as an authority in the retirement community industry
● Increases brand authenticity, building trust and credibility with clients
● Influences buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)
Video marketing offers a special way to build confidence with potential residents, bring in potential customers, and share the senior services you offer across all platforms from social media to the company’s website.
Video Production for the Retirement Community Industry in Boston will put together videos that will help families who are in search of a trusting community to bring in their elderly family members. To be able to successfully produce a professional marketing video, your retirement community needs to hire a professional team like Beverly Boy Production. The videos we produce for you will attract prospective families looking for a retirement home, as well as keeping current residents within your retirement community.
This type of video content will also help to decide the retirement community and senior living options, which include:
Nursing Homes and Skilled Nursing Facilities
Training Videos for the Retirement Community Industry
Training in the retirement community industry is an important process in ensuring the retirement home runs efficiently. Therefore, whenever new senior care professionals are hired, it is only expected of them to undergo training to perform their role properly. At Beverly Boy, we can help you create personalized training videos that eliminate the problems that are caused by traditional in-person training. This change will allow your company to save time and money while advancing the skills and expertise of your senior care professionals.
Indeed, training videos:
● Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
● Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
● Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
● Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective
Videos are an easy and accessible way of training senior care professionals while keeping training continuous among the staff in your company.
Video Production for the Retirement Community Industry in Boston will help to come up with training videos that guide prospective senior care professionals to which type of senior care facility options that they may be considering to further their skills in, they include:
Residential Care Homes
Interview Videos for the Retirement Community Industry
Interview videos for the retirement community industry also include other types of videos. Expert interview videos for retirement communities share the perspective of your company’s staff, and customer interviews use existing residents to share more on the senior living services offered at your retirement home. You can also hire our video service in 02108, 02112, 02116, 02120, or 02123.
Both of these types of videos feature a human side of your company that helps to build credibility for your business and increase trust with your prospective customers. Interview videos share the image of the company in a professional and honoring way. And depending on whether you’re interested in sharing the messages from the managers of the company, or what existing residents have to say about your homes, interview Video Production for the Retirement Community Industry in Boston is a unique way to help your senior care facility be the leading choice for retired individuals seeking a place to live out their golden years.