Video Production for the Retirement Community Industry in Atlanta 

The retirement community industry generates over $75 billion and employs over 1,000,000 personnel. In thinking about the post-COVID 19 economy rebound, these numbers can increase for retirement communities. An effective marketing campaign can be useful for targeted marketing and positioning yourself to succeed among your competition. Compared to other forms of advertisement, Video Production for the Retirement Community Industry in Atlanta is a helpful consideration for the 50,000+ nursing homes across the U.S. We also service Palmetto, Fairburn, and Riverdale.

Video production is an effective marketing strategy for retirement communities. It allows you to reach appeal to new residents while keeping current ones engaged. At Beverly Boy Productions, we work with Atlanta retirement homes to produce top-notch promotional videos, expert interview videos, and customer testimonials. Through video production, our team shows the world the services your business provides and the impact you have on families. This, in turn, engages your audience and helps you to reach your marketing goals.

Promotional Videos for the Retirement Community Industry

Highlighting your retirement community is helpful in reaching new residents. When promotional videos put you in spotlight, it also helps you attract current residents. Promotional Video Production for the Retirement Community Industry in Atlanta captivates your target audience, making it likely for them to help your business stand out and return as a paying customer.

Promotional videos for retirement communities work by being quick and engaging. While they indeed can be useful for television, most brands distribute promotional videos across online platforms. These look like your social media pages, business website, email campaigns – anywhere you expect your target audience to use their time online. The average internet user spends nearly two and a half hours on social media, and that number can be expected to increase. A short but effective promotional video on your social media page could improve engagement, attract new consumers, and help you effectively share your business with the world. We also service Clayton county, Cherokee county, and Henry county.

Marketing Videos for the Retirement Community Industry

Video Production for the Retirement Community Industry in Atlanta is just as need as in any industry. With over 82% of the internet consisting of video content, this is an unbelievable opportunity you will want to take advantage of.

Whether you’re a continuing care community, a nursing home, a village, or something entirely different, video marketing is an great method to help families find your business.

Some of the many benefits of video marketing include:

• Spreading the word about what they offer
• Establishes the business as someone who has experience in the retirement community industry
• Increases brand authenticity, builds trust and credibility with clients
• Influences buying decisions (90% of customers say a video makes it easy to make a buying decision, according to Forbes)

Video marketing offers a great way to build trust with your audience, inform potential customers, and share your product or service across almost any platform, from social media to your own website.

Effective marketing Video Production for the Retirement Community Industry in Atlanta will help families who are in search of a trusting community that their family members can live in without any issue. When you produce a professional marketing video for your retirement community you can reach new people as well as maintain the clients you have in your retirement community.

This type of video content can also highlight the kinds of retirement community and senior living options which can be:

• Age-restricted communities
• Independent Living
• Continuing Care 
• Assisted Living
• Nursing Homes and Skilled Nursing Facilities
  • continuing care
  • convalescent home
  • convalescent hospital
  • old folks’ home
  • retirement facility

Training Videos for the Retirement Community Industry

Training in the retirement community industry is crucial in keeping the wheels of your company going. Brand new senior care professionals come and go but personalized training videos remove the issues that come with your typical in-person training, allowing business owners and leaders to save time when it comes to training care professionals.

Indeed, training videos:

• Have a better overall employee watch rate; employees are 75% more likely to engage in video training than would be necessary with manual training
• Offer greater flexibility; an estimated 42% of employees prefer the flexibility of video over other methods of communication and training such as scheduled in-person training or traditional manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will improve training while reducing training costs; each video can be used repeatedly, and improve comprehension making videos 83% more effective

Videos are a helpful way to engage your senior care professionals while helping you to keep your training steady throughout your business.

Training Video Production for the Retirement Community Industry in Atlanta will help guide prospective senior care professionals to which type of senior care facility options that they could advance in, which are:

• Independent Living
• Residential Care Homes
• Respite Services
• Assisted Living
• Memory Care
• Skilled Nursing
• Retirement Community

Interview Videos for the Retirement Community Industry

You may think of a job application when it comes to “interview videos,” but interview videos for the retirement community industry also include a myriad of videos. Expert interview videos for retirement communities can help you share the perspective of your business’s team and industry leaders. On the other hand, customer interviews allow you to reach your targeted audience by sharing what your current customers are saying about your business. We also service 30308, 30306, and 30304.

Both of these types of videos can improve credibility for your business and increase trust and understanding with your prospective customers. They share insight from professional perspectives as well as provide a point of view they can relate to. Whether you’re interested in sharing your company’s leadership or what your customers are saying about your business, interview Video Production for the Retirement Community Industry in Atlanta is a unique way to help your senior care facility stand out above your competition.