Video Production for the Primary Care Doctors Industry

The healthcare industry is colossal as is, but the primary care physician market is particularly substantial. This market produces over $225 billion and employs over 950,000 healthcare professionals. Consider the anticipated recovery from the COVID-19 pandemic; that revenue may only increase. Whether you’re interested in turning the spotlight to your top physicians or the services your practice offers, Video Production for the Primary Care Doctors Industry can step up your marketing game.

When you film with Beverly Boy Productions, you receive a video that truly highlights your hospital or private practice. We produce top-quality promotional videos, patient testimonials, and expert interview videos that will “wow” your viewers. The goal is to show your community – and the world – how your practice will impact their lives. As a result, your targeted audience will be engaged, allowing you to reach your marketing goals while growing your patient base and practice.

Promotional Videos for the Primary Care Doctors Industry

Promoting your practice through video production has significant benefits. First, you’re drawing attention to your business to bring in future patients. Second, you’re giving center stage to it to maintain your current ones. Promotional Video Production for the Primary Care Doctors Industry is a top-notch advertising practice because it engages your audience.

When they recognize your practice on television, on social media, or in the emails you send out, it promotes engagement with your business and increases the number of patients coming to your office.

While television advertising is effective, it’s important to remember that we live in the Internet era. When the average Internet user spends nearly two and a half hours on social media per day, that’s something to consider when choosing how to distribute your video marketing. A short but compelling video on your social media outlets, email campaigns, or your practice’s website does wonders in “selling” your practice and the services you offer.

Marketing Videos for the Primary Care Doctors Industry

Video Production for the Primary Care Doctors Industry is an incredible opportunity that all industries should utilize. Since 82% of the Internet consists of video content, video marketing is extremely effective in obtaining new patients and reaching new marketing campaign goals. Your competition may be one step ahead if you aren’t using it.

Whether you want to highlight your family medicine doctors or what your patients are saying about your practice, some benefits of video marketing include:

• Spreading the word about their business, brand, products, or services
• Establishing the business as an authority in the primary care doctors industry
• Increasing brand authenticity, building trust and credibility with clients
• Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

Video production builds credibility and trust within your community, captivates your targeted audience, and informs the world what your practice can offer. It’s also accessible as you can share this across any platform, from your social media pages to your own website.

Training Videos for the Primary Care Doctors Industry

From primary care residents to physician assistants, working as a team and being on the same page is critical. On that note, it’s crucial that the training you offer your team is of the highest quality. There is a myriad of issues that come with traditional in-person training. However, personalized training videos remove many of those issues.

Sharing the vision and mission of your practice and how to properly use certain technologies in your facility is just a couple of things that can easily be presented through training videos. Training videos help leading physicians and managers to save time and money, allowing you to watch the learning outcomes of your employees improve.

Indeed, training videos:

• Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
• Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training such as scheduled in-person training or written manuals
• Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
• Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Videos are a simple but highly effective way to engage your practice’s professionals while supplying training that’s as brilliant as your services.

Interview Videos for the Primary Care Doctors Industry

When you think of interview videos, we don’t blame you for thinking of the job application process. But there are types of interview views that can genuinely help your practice shine. For example, an expert interview video is a style of video where leaders and healthcare professionals share their industry knowledge, like top doctors and nurse practitioners. Additionally, customer interviews (or patient interviews, in your case) share the patient’s experiences at your business. These videos are highly relatable to your audience and can draw them to your practice.

Video marketing can help shine a spotlight on your leading doctors and practitioners. Both expert interviews and patient interviews are types of videos that can build credibility and trust within your community. Video Production for the Primary Care Doctors Industry is a powerful tool you can use to inform your community, engage your targeted audience, and propel your marketing campaign forward.