Video Production for the Painters Industry

The painting industry which includes residential and commercial property painting and nonresidential construction property painting can be impacted by several economic indicators as well as a variety of microeconomic factors. Painters are one of few construction markets that do not require extensive licensing in most states, and they have a lower overall barrier to entry compared to many other specialty construction fields making it an incredibly competitive, $35 billion dollar market which currently employs an estimated 433K people. 

Video Production for the Painters Industry focuses on diversifying the professional or brand so that it stands out against the competition and presents a memorable voice for the brand.

Professionally produced marketing and advertising videos for painters in the United States can boost their industry competitiveness and drive more consumer leads for the brand while training videos improve employee knowledge to reduce work-related accident or injury and improve productivity. Smart painters and professionals operating painting businesses know the value of video and its ability to lead residential project growth, improve competitive stance, and boost market share.

At Beverly Boy Productions we provide a wide range of expert video production services that include marketing & promotional video production, training video production, and the production of expert interview videos that can bolster consumer confidence in your brand. As demand for industry-specific services grows and competition further increases, professional painters in the industry will be well-suited to taking any steps they can to increase audience recognition of their business, bolster trust, and improve their overall market share to continue driving revenue for their brand.

Promotional Videos for Painters

Promotional videos for painters provide a unique opportunity for residential home and building contracted painting professionals to enhance consumer knowledge of the products and services that they offer while increasing personal connections between their prospects and their brand. Painting promos can range from short, industry-specific inspirational insights that deliver key details about a product or service, to event, or sale-specific promotions that educate consumers on an upcoming offer that is related to the brand.

Most residential or commercial construction painters will include promotional videos in:

• Social media campaigns.
• Email outreach campaigns.
• Television advertising.
• Website campaigns.
• Landing pages & product posts.

Short-form promotional Video Production for the Painters Industry can improve consumer understanding of products or services, increase audience recognition, and drive revenue for the business in the form of leads or project appointments and sales.

Marketing Videos for Painters

Marketing Video Production for the Painters Industry has the underlying advantage of building a strong knowledge base for consumers, increasing brand specific commitment, and driving revenue for the business. Painters can share marketing videos on their social media platforms and posts, corporate branded websites, and in their wide range of marketing and advertising campaigns.

Production of marketing videos for your painting business can:

• Improve audience recognition of your brand.
• Boost consumer confidence in your offer.
• Increase SERP rankings and improve the potential for a first page ranking which can substantially increase traffic.
• Increase leads coming in from the website, landing page, social media, or other campaigns.
• Create a more personalized connection between your brand and your audience.
• Improve email click through rates.
• Present consumers with content that they prefer over all other media formats.

Painters that are looking to expand into other territories, or to offer other forms of projects and services such as things like wall papering, painting structures, removing paint or varnishes, or otherwise providing unique services that they don’t currently offer can benefit greatly from the production of marketing videos that represent these services.

Training Videos for Painters

As a painter, finding great help that will stick around for the long haul can be particularly challenging. Training videos for painters can improve employee satisfaction with onboarding and initial training practices to reduce overall employee turnover rates when compared to written training manuals and programs. In fact, training Video Production for the Painters Industry can provide the following benefits for the business:

• Improved employee understanding of work-related responsibilities.
• Improved employee productivity over written training programs.
• Stronger employee knowledge retention with as much as 65% more detail recalled over written training.
• Greater employee engagement and interaction which results in overall better training outcomes.

Training videos are an excellent choice for painters and painting contractors that are interested in expanding their workforce without greatly expanding their training burden or costs.

Interview Videos for Painters

As a painter, building trust among your customer and prospective customer audience is essential. Often times, painting requires the professional to enter the customer’s home and provide the service without any oversight or monitoring. Not only does the customer have to trust that the painter will get the job done, and done right/on time, they must also trust that the painter will treat their property with care, will not steal from the property or damage it, and will ensure the same from their helpers.

Interview videos can build some of this trust and confidence up with your homeowner or property owner, especially in instances where the brand markets almost entirely online. An expert interview video not only places a face to the brand, humanizing the business so that the consumer can have more trust in who they’re working with, but it can also improve audience understanding of the level of knowledge and potential authenticity and credibility a professional has. This is all a part of the expert Video Production for the Painters Industry that is provided by Beverly Boy Productions!