Video Production for the Millwork Industry

Looking for a professional Video Production for the Millwork Industry? The millwork industry largely capitalizes on the residential construction boom to drive growth therefore when home improvement spending and construction slows, so too does millwork. An industry that represents a $31 billion dollar market which employs an estimated 113K people, millwork businesses manufacture hard- and softwood materials for wood windows and doors, flooring, and lumber or  wood framing materials.

Most Video Production for the Millwork Industry involves the creation of short, promotional videos that highlight corporate projects & product offerings, but training videos are also an essential element for brand growth.

Millworkers are susceptible to industry fluctuations that are caused by Federal Reserve adjustments to mortgage interest rates and consumer take-home pay which often impacts the overall amount of spending that residential property owners are willing to put out for home improvement projects. Therefore, when the housing economy stagnates or scales back, millwork also scales back and, when the housing industry spikes, so too does the work of a millworker.

At Beverly Boy Productions, we produce many styles of video content for millwork businesses to market and promote the brands and to train employees. Although the residential housing market is highly susceptible to fluctuation caused by a variety of economic indicators which equally impact millworkers, marketing video production is an excellent way of keeping consumers abreast of the products provided by millwork businesses to boost spending despite lack of economic growth.

Promotional Videos for the Millwork Industry

When it comes to Video Production for the Millwork Industry, nothing does a better job at promoting a business and sharing the story of a millworker better than video can. Promotional videos for millworkers incorporate a range of expert techniques that engage audiences, boost awareness, and drive industry-specific conversions for increased revenue generation.

Promotional videos for millwork industry brands can be used to showcase the business across social media, on a branded website, or in corporate landing pages where video increases audience engagement, boosts trust, and drives revenue generating conversions that are essential to brand growth. If you want your woodworking business to stand out against the competition both online and offline, video production is an essential art that simply cannot be overlooked.

Marketing Videos for the Millwork Industry

Marketing video production for millworkers can vastly improve market share, increasing audience reach, and generating consumer interest for windows, doors, or other lumbar projects that require the products provided by a millworker. In fact, if you want to stay ahead of your competition, we recommend producing short, targeted marketing videos for your millwork business on a regular basis.

Marketing videos can help you grow your millwork business by:

• Increasing consumer reach.
• Improving social media rankings and driving targeted customer engagement.
• Improving SERP rankings and increasing the likelihood of a first page ranking for your website.
• Improving customer loyalty and increasing spending.
• Generating trust and conversions for the business.
• Increasing revenue and lowering cost of advertising compared to other forms of marketing media.

Producing short, powerful marketing videos that share the important details about your brand with your target audience can improve trust and satisfaction among prospective clients while generating important conversions that drive revenue for the brand.

Training Videos for the Millwork Industry

In an industry where employee turnover is often to blame for lowered production and increases in output cost, training is absolutely essential. Training Video Production for the Millwork Industry can improve employee satisfaction, reduce onboarding burdens, and lower employee turnover rates.

Training videos can be used for a variety of purposes, but most importantly they increase knowledge retention by up to 65% over written training manuals and they improve employee engagement, too. Videos provide visual stimulation that enhances training outcomes without adding undue burden on leaders or other staff. 

While training videos vastly improve the quality of training provided, they can lower overall training costs when compared to in-person training events. The result is always available training that employees can engage with anytime, anywhere. Your workers will love the flexibility of video training, and you’ll appreciate the time and cost savings that come along with it!

Interview Videos for the Millwork Industry

As a millwork business, generating audience trust and credibility for your business is essential to sales conversions. Interview videos for the millwork industry can share expert knowledge that builds authenticity and authority for the business.

These types of content grow audience trust in the business and can improve overall buy-in for the products you offer for sale. These, and many other benefits are all evident for the millwork brands that choose expert Video Production for the Millwork Industry with Team Beverly Boy!