Video Production for the Home Building Industry in Winston-Salem
Need video production for the home building industry in Winston-Salem? In an industry generating over $120 billion with over 700,000 employees and the soaring housing market and the anticipated post-COVID 19 economy rebound, you can be sure these numbers will increase for homebuilders. That said, a top-quality marketing campaign is helpful for positioning yourself as you seek to succeed above the competitors. Compared to other methods of advertisement, making videos for homebuilders in Winston-Salem is something to think about for the 400,000+ home building businesses across the U.S. We also service Thomasville, Midway, and Mocksville.
There are a plethora of reasons where video production can be a helpful marketing tactic for home building. It allows you to attract new clients as you maintain current ones. We work with home builders at Beverly Boy Productions to come up with unique, promotional videos, top-quality interview videos, and customer testimonials. Our team is able to put together something that will greatly impact your families and customers. You can easily reach your audience and accomplish your marketing and internal communication goals.
Promotional Videos for the Home Building Industry
Showing the world what you build is necessary when you’re hoping to achieve more in your market. Promotional Video Production for the Home Building Industry in Winston-Salem allows you to share your business with potential customers while maintaining your current ones. Prospective customers get a glimpse of homes in your compelling video, making them want to do business with you. At that moment, they are attracted to your business and will likely return as a paying customer.
Short and engaging videos for home building can keep your audience engaged. They’re effective in TV advertising but can also be useful all across online platforms like your website, social media pages, and email campaigns. With the average Internet user spending over two and a half hours on social media daily, this is even more of a reason to use video marketing. Short, promotional videos are a great way to captivate your viewers, get people interested, and share your homes across your social media outlets.
Marketing Videos for the Home Building Industry
When over 82% of the Internet consists of video content, it makes sense that video marketing is a hit. Video production for the home building industry in Winston-Salem can be phenomenal when you use it for your brand.
Videos are a marketing tool different from many others, whether you want to show off your single-unit homes or explain the details of your constructions. Consider these benefits found in video marketing:
- You can share the word about your business, brand, products, or services
- Establish your company as an authority in the home building industry
- Showcase brand authenticity and build a connection of credibility with your clients
- Influence people’s purchasing decisions (90% of customers state video helps with the buying decision, according to Forbes)
This marketing style offers a one-of-a-kind way to connect with your target demographic, establish your presence as an expert brand, and share your homes and services across the world wide web. We also service Davidson, Yadkin, and Surry counties.
Different types of marketing videos that can be used for marketing your homes, or even your home building company are:
- Listing Videos
- Interview Videos
- Live Q&A Sessions
- Home Buyer Advice Videos
- Special Offer Videos
- Neighborhood Videos
- New Construction Model Video Tours
- Virtual House Tours
Training Videos for the Home Building Industry
Saving time and money is something that most companies are hoping to do. At the same time, all companies want to do a good job at training their team members, whether they’re the masonry workers or customer care representatives—whoever you need to train, you want a team that functions to the best of their ability. Personalized training videos help you provide better results than what would be found in traditional in-person training. This gives business owners and leaders more time and money, all while learning outcomes are better for home building professionals.
Also, training videos:
- Have a better watch rate; employees are 75% more likely to engage in video training over manual training
- Improve flexibility; an estimated 42% of employees prefer the flexibility of video over other methods of communication and training such as scheduled in-person training or written manuals
- Have a better retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
- Makes employee training effective as you reduce training costs; each video can be used repeatedly, and improved comprehension makes videos 83% more effective
Videos are a helpful way to engage your home building professionals while keeping training uniform throughout your company.
Interview Videos for the Home Building Industry
While we may hear interview videos and think of a job interview, interview videos for the home building industry include different forms of marketing with video. Expert interview videos for the home building industry showcase knowledge and expertise from local industry leaders. Customer interviews are a kind of interview video that allows you to show why clients love your services and products.
Expert testimonials and customer interviews can help you create a sense of trust with your community, whether you’re sharing the expertise of your industry leaders or you’re highlighting why your customers love your product or services. Both feature insight that can help you get noticed amongst the competition. Video Production for the Home Building Industry in Winston-Salem is a helpful way to meet your marketing and internal communication goals.