Video Production for Nursing Care Facilities

Nursing care facilities are part of a growing industry that includes more than 35K businesses and $147 billion in revenue. They provide care for the aging population and those with chronic disability or illness by offering living quarters, inpatient nursing and rehabilitation services, and around-the-clock nursing support. Generally nursing care facilities offer a level of care that is conducive to providing day-to-day support without the need for full-time hospitalization. Video Production for Nursing Care Facilities focuses on providing expert marketing & promotional content, video based training programs, and essential video interviews that are incredibly useful for building audience trust.

Beverly Boy Productions offers a wide range of video production services that can assist nursing care facilities in the growth of their business through the introduction of marketing & promotional video content into their existing campaigns and operations. Expert videos are essential to growing nursing care revenue and are also ideal for training on essential skills or providing insights into key operations.

Promotional Videos for Nursing Care Facilities

Promotional Video Production for Nursing Care Facilities includes the introduction of various events, sales, services or other promotions of the services that can be provided by these centers to the prospective clients or customers that could potentially benefit from the services provided. Promotional videos don’t always have to sell, but you might recognize them as videos that mostly “sell” because they typically promote the services that are provided by the nursing care center. You might see these videos on social media, television, or the corporate website promoting services that can benefit prospective patients & clients.

Marketing Videos for Nursing Care Facilities

Marketing videos for nursing care facilities are essential to growing audience awareness and generating revenue, particularly because more than 80% of the internet is now video based. Brands that choose to promote their operations with video are at a key advantage over their competition because they have the capacity to reach a much wider audience.

Marketing videos for nursing homes, convalescent centers, and practices which provide support for disabled or chronically ill patients can have many benefits including:

●Increased social media reach.

●Up to 80% higher landing page conversions.

●Increased lead generation.

●Increased census or inpatient patient bookings.

●Greater reach online and increased likelihood of a first page ranking.

More than one-third of all internet activity is spent watching video content. If you’re a nursing care facility that is trying to expand your reach, marketing videos are key!

Training Videos for Nursing Care Facilities

Training your team is another essential practice as a nursing care facility. Fortunately, training videos provide you with an opportunity to offer consistent, powerful training programs to your team without drawing on unavailable resources. Not only will training videos save you time, they’re going to dramatically cut back on your training costs, too.

Many concepts can be taught with video-based training including patient care, proper accommodations, medical record-keeping, patient safety, and things like proper privacy or maintaining HIPPA compliance.

Consider training Video Production for Nursing Care Facilities for the following advantages:

●Improved training outcomes.

●Stronger knowledge retention among your staff & employees.

●Increased understanding of complex training topics.

●Improved access to training.

●Flexible training that employees can engage in on their time.

●Increased employee engagement & completion of training.

Training videos are also ideal for upskilling or reskilling your staff so that they can work across various roles within your facility and be more diverse with their skillset.

Interview Videos for Nursing Care Facilities

As a nursing care facility, you’re going to have patients that are unable to care for themselves for various reasons. Their loved ones and family members are going to need to trust that you can provide the care, critical nursing support, and assistance or one-on-one help that their loved ones need. Building this trust is largely about creating a sense of authority and authenticity for your practice.

Interview videos are an excellent opportunity to build this authenticity around your skilled nursing or nursing care center. Patients, and prospective patients, as well as their families and loved ones will appreciate being able to learn more about you, your staff, and your key leaders through expert interview videos that show off your credibility, experience, and expertise.

Ask Team Beverly Boy about the use of interview videos, and other means of video content to build trust and support throughout your community and your audience. We’ll show you how various styles & types of Video Production for Nursing Care Facilities can be utilized to grow revenue, increase your census, and facilitate trust among your target audience to ensure substantial ROI for all of your marketing & advertising campaigns.