Video Production for Health Food Supplement Store Franchises
The health food supplement stores franchises industry has experienced growth that is parallel to that of consumer trends towards health & wellness. As consumers shift their focus toward healthier lifestyles, exercising more, and eating well the health food supplement store franchise industry continues to expand and grow reaching a high of $825 million dollars. An incredibly competitive industry that includes over 6K businesses that operate across the country, Video Production for Health Food Supplement Store Franchises focuses on a variety of tasks & concepts including the creation of marketing & promotional style video content as well as video training programs to improve team production & reduce training costs.
Supplement stores sell a wide array of health foods, vitamins, and dietary supplements that are geared toward sport nutrition, weight loss or weight control, and natural healing. Supplement marketing is a huge industry that is extremely niche-specific and highly competitive. Smart health food supplement store franchises are utilizing different styles & types of video content to their advantage to grow their organic reach, encourage their audience to enter their stores & make purchases, and to drive revenue generating sales that boost profits for their businesses.
Beverly Boy Productions will help you create expert level supplement focused video content for your franchise. Whether you’re looking to build an audience around a new or soon-to-be opening supplement store, or you’re looking to bring more people into an existing store, we can help!
Promotional Videos for Health Food Supplement Store Franchises
Promotional Video Production for Health Food Supplement Store Franchises focuses on establishing community interest in the products & services that you feature inside your store to induce increased awareness and to generate sales. Promo videos are often product focused, and shared on social media platforms, where videos have the potential to increase social shares by up to 1200% or more versus written text or still images alone.
Promotional videos can also be shared across corporate websites, landing pages, or in email campaigns where they have the potential to increase click through rate by 200-300%. Think of them as one of the first impressions your brand might make with your target audience, or as an ongoing nudge to your audience to visit your supplement franchised store.
Marketing Videos for Health Food Supplement Store Franchises
Like promotional videos, marketing videos have a variety of underlying purposes that may or may not include building community awareness or nudging your audience to encourage them to purchase products from your health food supplement store franchise. Marketing videos are more versatile than promo videos and are commonly used at all stages of the conversion or sales funnel from the earliest stage where you’re generating community awareness around your store & the services or products you provide to the final stages of the funnel where you’re pushing for conversions & sales.
Expert marketing Video Production for Health Food Supplement Store Franchises can increase your organic traffic by 157% or more, will boost engagement throughout your audience, and can vastly improve your landing page conversions, too. Marketing videos play a key role in building audience understanding of the various products you offer and how they work, but they can also be used to entice the consumer into sharing your products with others, visiting your store to make a purchase, or engaging in a variety of other ways. It really all depends on your goals and the intended steps you take to generate audience centered engagement around video content that represents your supplement store.
Training Videos for Health Food Supplement Store Franchises
As a retailer, you are certainly not immune to the burdens of hiring new employees and dealing with high turnover rates. Health food supplement store franchises face equally as much employee churn as most other retailers do, and as a result, they often find hiring and training new employees to be quite the burden.
Training Video Production for Health Food Supplement Store Franchises can eliminate many of the burdens that come with training new employees by providing a one-and-done solution to your training that reduces training costs & training times. Training videos improve employee productivity, encourage employees to engage more actively with the training they receive, and they improve knowledge retention by about 85% of written training programs making them incredibly valuable to franchised stores.
Interview Videos for Health Food Supplement Store Franchises
A lot of supplement brands have a bad reputation for not being safe, for advertising incorrect information, or for otherwise not being very trustworthy. Interview Video Production for Health Food Supplement Store Franchises can eliminate a lot of the negativity behind the reputation of a supplement store by providing key insights from leadership and experts in the nutrition industry that reflect positively on the business or brand.
Ask team Beverly Boy about the ways that you can put interview videos to work for your store to gain consumer trust, boost confidence, and increase your sales!