Video Production for the Gym, Health & Fitness Club in Pittsburgh
In the market for Video Production for Gym, Health & Fitness Clubs in Pittsburgh? Gym, health, and fitness clubs produce $35 billion and with over 100,000 businesses in the U.S., it’s an industry that is growing quickly. We’re currently in a unique time of COVID-19, where individuals are looking to stay healthy and fit. It’s important for companies to keep in mind that targeted marketing can work wonders in helping them stand out from competition in the industry. As one of those 100,000 businesses, shining a light on what you offer your gym goers can do a lot for your company. Video Production for the Gym, Health & Fitness Club in Pittsburgh can put your club in the spotlight and help you surpass your marketing goals.
When you work with Beverly Boy Productions, we can make sure that fitness clubs are best portrayed through top-notch video marketing. Promotional videos, interview videos, and training videos can help you grow and expand like you wouldn’t be able to otherwise. The Beverly Boy team offers first-rate video marketing to your club, turning viewers into paying customers and your gym’s marketing campaign into the success that you want it to be. We also service Brentwood, Monongahela, and McMurray.
Promotional Videos for the Gym, Health & Fitness Club Industry
Video marketing offers two big benefits: (1) helps you captivate your viewers and turn them into future customers, and (2) it helps you retain customers by keeping them entertained. Promotional Video Production for the Gym, Health & Fitness Club in Pittsburgh is highly effective because it captivates your audience, no matter the platform: television, social media, email, and more!
Video marketing can be a great tool when utilized and circulated across the Internet. While television advertising is a great option, the average internet user spends nearly two and a half hours on social media, and your brand can be one of the things they see on their social media feed. A short, high-quality video can help you showcase your facilities to your audience, invite new customers to your company, and improve engagement on your platforms. Whether you’re looking to highlight your gym equipment or what your health coaches can offer prospective clients, promotional videos can help your brand succeed. We also service Armstrong, Beaver, and Butler counties.
Marketing Videos for the Gym, Health & Fitness Club Industry
When over 82% of the internet sharing video content, Video Production for Gym, Health & Fitness Clubs in Pittsburgh is a great opportunity. If your business isn’t utilizing video marketing for marketing, your competitors may be one step ahead of you.
Video production offers many benefits, whether you work as a personal trainer or a health coach. Some highlights of video marketing include:
- Sharing the word about your business, brand, products, or services
- Positioning your company as experts in the gym, health, and fitness club industry
- Increasing brand authenticity while building a sense of trust and credibility with your clients.
- Influencing buying decisions (90% of customers say video helps them make decisions, according to Forbes)
Video marketing can do a lot for your company, such as showcase what you offer customers, helps you connect with your audience, and establish yourself as an expert within your community– across your social media pages and websites.
Training Videos for the Gym, Health & Fitness Club Industry
Whether you’re training fitness instructors or dietitians, efficient training is needed when it comes to building a solid brand. Traditional in-person training may have some negative aspects to it, like how not every employee is trained with the same resources. Personalized training videos can eliminate issues that are associated with conventional training. This way, business owners can save time and money!
Additionally, training videos:
- Have an improved overall employee watch rate; employees are 75% more likely to engage in video training than traditional training
- Offers more flexibility; an estimated 42% of employees prefer the flexibility of video over other methods of training and communication, such as scheduled in-person training or traditional manuals
- Have a higher retention rate; people remember up to more than 90% of what they see in a video compared to about 20% of what they read
- Will make employee training more effective while minimizing training costs; each video can be used repeatedly while comprehension makes videos 83% more effective
Videos are a great strategy for engaging health and fitness professionals while offering high-quality and practical training. We also service 15106, 15202, and 15204.
Providing Video Production for Gym, Health & Fitness Clubs in Pittsburgh for the following:
- Cycling Studios
- Group Exercise Studios
- 24 Hour Clubs
- Personal Training Studios
- Fitness Management Firms
- Racquet Clubs and Fitness Centers
Interview Videos for the Gym, Health & Fitness Club Industry
When you think of job applications, it’s easy to think of interview videos, but there are other types of interview videos to help call attention to your brand. Think about expert interviews: they showcase the perspective of industry professionals like personal trainers and experts in the health and fitness field. Customer interviews are also a helpful video style where previous customers share their positive experiences with your health and fitness company. Expert and customer interviews are comparable in how they can highlight your club. In the end, customers receive positive and captivating insight that gets them interested in your club.
Video marketing is useful for your gym, health, and fitness club. It’s an engaging tool for company owners to use in their training materials. At the same time, it’s a form of advertising that can enhance your marketing game. If you’re looking to win the upper hand against your competition, Video Production for Gym, Health & Fitness Clubs in Pittsburgh is a great way to meet and exceed your marketing goals.