Video Production for Criminal Lawyers & Attorneys

Criminal lawyers and attorneys that actively engage in providing expert legal defense services for those who have been accused & or arrested for a crime are part of the $368 million dollar industry of law firms but criminal lawyers themselves represent just a fraction accounting for about $14 billion in annual revenue. Generally speaking, criminal lawyers have been achieving average growth, but only as a result of rising rates and not so much rising numbers of clientele as crime itself has been steadily declining. Nonetheless, video production for criminal lawyers & attorneys is an important part of marketing & advertising campaigns as well as internal training that is essential within these law firms in order to keep operations running smoothly & effectively.

As much as crime rates continue to fall, there is no shortage of work for criminal lawyers and attorneys, but marketing is essential in order to achieve internal revenue & growth goals. Savvy criminal lawyers & attorneys will utilize a variety of techniques to draw community interest for their legal services reaching their target audience at exactly the right time to ensure conversions. Beverly Boy Productions works closely with criminal lawyers to promote their legal services with video content that can be shared on social media, via paid ads, across corporate websites and on landing page campaigns.

Promotional Videos for Criminal Lawyers & Attorneys

Promoting your criminal defense firm is an ongoing process. You want to be sure that whenever a prospective client or their family members are ready to seek legal services, they think of your criminal defense team or find your team for help. Creating promotional videos and sharing them on your website, third-party websites, social media, on television and anywhere your prospective audience could be spending their time is essential to building up your reputation.

Think of promotional videos as short, engaging “nudges” that help your target audience come closer toward picking up the phone and calling your firm or visiting your firm for legal help. These videos can have many different topics, but their focus is on lead generation, conversions & revenue! They’ll always have a call to action that encourages the viewer to call, email, click, or visit your firm in some manner.

Marketing Videos for Criminal Lawyers & Attorneys

Criminal defense marketing is essential to attorneys in the criminal law industry that are seeking to surpass their competition and reach a needy target audience with their defense tactics. Much of the targeting for criminal lawyers & attorneys that are utilizing video marketing to their advantage is focused on the friends or family members and close loved ones of the accused. It’s often these members of the accused’s circle that seek private legal advice while their loved one, family member, or friend is incarcerated.

Focusing on niche areas, including things like DUI, assault & battery, domestic violence, or similar fields of criminal litigation will help you to stand out against your competition building a reputation for your skills & personal focus on specific areas of concern within the community. Marketing video production for criminal lawyers & attorneys can be used to:

• Highlight your personal involvement with the community.
• Showcase your skills & expertise in the chosen criminal law field.
• Share insights & social proof from previous clients or past members of your firm.
• Provide educational details or insight into the services you provide, the mission & details behind your law firm, and a variety of other important topics.

Use marketing videos to boost community awareness, educate your audience, and draw them down the sales funnel from awareness to the conversion point where they become clients of your law firm.

Training Videos for Criminal Lawyers & Attorneys

Training videos are integral to building a team inside your law firm that is capable, prepared, and effective for your clients. For a busy criminal defense lawyer, hiring and onboarding new employees can take up a lot of time that isn’t exactly readily available to you. Training video production for criminal lawyers & attorneys offers a unique solution to training and onboarding that will save you time & money.

In fact, video training is used by over 88% of businesses including many in the legal field that provide criminal defense or a variety of other services. Training videos can:

• Improve training outcomes for the legal team working inside your firm.
• Boost team confidence & improve information retention among your team by 85%.
• Providing upskilling, reskilling, and virtual onboarding opportunities that appeal to your team.
• Reduce total training time while improving total training impact for your firm.

With short, robust training videos produced specifically for your criminal defense team, learning any legal topic or important aspect relative to working inside your firm, engaging with your clients, or otherwise safely & effectively providing legal services can be achieved in minutes.

Interview Videos for Criminal Lawyers & Attorneys

As a criminal defense law firm, it’s important to create content that is going to demonstrate your authority and experience in criminal defense not only so that you can increase your reputation within your community as an expert lawyer but so that you can boost prospective consumer confidence in the services & expertise that you provide.

Interview video production for criminal lawyers & attorneys provides a unique opportunity for you & your legal team to share their experience, credibility, and expertise with the target audience. This is incredibly important as your target audience is likely to be anxious, scared, and uneasy at the time of their arrest and when they’re reaching out to you, the more you can put their mind at ease – the better!

Team Beverly Boy will assist you with all of your needs when it comes to professional video production for criminal lawyers & attorneys. All you have to do is reach out to us!