Video Production for the Construction Industry
The United States construction industry is impacted by a variety of economic factors including not only mortgage interest rates but also disposable income, and underlying access to credit which is directly impacted by a number of macroeconomic conditions and factors. A $2 trillion dollar market that represents more than 3.7M businesses and employs nearly 10M workers, video marketing for the construction industry can take many different approaches.
Therefore, Video Production for the Construction Industry may include a mix of marketing and promotional videos, training videos, and expert interview videos as well as customer interviews and presentations built for social media, website distribution, and television advertising.
Any major construction business knows the importance of video marketing in today’s competitive environment. The internet is made up of more than 83% video, and that figure is expected to continue growing day-by-day. Construction businesses that produce engaging, brand-centric video content to share with their target audience have the potential to reach more people, generate more leads, and drive more revenue for their brands.
At Beverly Boy Productions we produce a variety of different styles and types of video content for construction businesses. Whether you want to share the story of your business with a new audience through targeted marketing videos or you’re looking to produce drone footage of your latest build as part of a promotional tactic to drive interest in your brand, we can help.
Promotional Videos for the Construction Industry
Promotional Video Production for the Construction Industry focuses on engaging prospects and gaining their support for the products or services provided by your brand. Whether you’re a builder, contractor, or an engineer, operating in residential construction across the United States is certainly a competitive field where the value of video and its unique ability to build trust, understanding and commitment from a target audience certainly cannot be overlooked.
Promotional videos for construction businesses are an ideal opportunity to speak to industry stakeholders, consumers, and prospects that could benefit from the products or services you provide. Promotional videos include branded story videos, unique process videos, and video walkthroughs that can excite the audience and boost their underlying desire to commit to your brand.
Marketing Videos for the Construction Industry
The overall goal of video marketing for the construction industry is to drive consumer interest, increase engagement, generate trust, and close deals. This typically takes place over the course of a funnel in which marketing videos drive the consumer prospect closer and closer to making the decision to purchase from or otherwise support your brand.
Marketing Video Production for the Construction Industry allows you to show off the work that you do or the products that you offer to build a unique following for your business. As more consumers than ever before are looking for video from the businesses and brands they support, there’s no better time to begin production of marketing videos for your construction brand if you want to:
- Increase audience support for your business.
- Generate more leads from your website, emails, or television advertising campaigns.
- Improve search engine rankings and increase first page ranking chances.
- Increase total leads and client conversions to drive revenue for the business.
Marketing videos put your construction business ahead of the competition both online, and offline. Every facet of your brand can be boosted and further developed with the incorporation of expert construction marketing videos that you can share on social media, your website, in your marketing campaigns, and on television, too.
Training Videos for the Construction Industry
A major concern for many contractors and construction businesses is the safety of its workers. With more than 9.76M workers actively engaging in activities in residential construction, the potential risk of hazard or injury is quite high: an estimated 3.5 per 100,000 full-time construction workers die in work-related incidents each year. Many accidents are related to falls, respiratory illness, ladder and scaffolding accidents, or other hazards that are akin to the day-to-day operations of the industry.
Safety training can reduce the risk of injury for workers while equally reducing potential employer fault or blame for such accidents or injuries in some cases. Training Video Production for the Construction Industry can improve worker safety, reduce the total number of work-related accidents that occur, and improve construction-related work environments. Company-specific training is greatly enhanced with the production of expert training videos that are created specifically for your construction brand.
Interview Videos for the Construction Industry
Much of the lead generation and conversion process for construction businesses is about building audience trust and commitment to the brand. Interview videos have a unique potential to drive audience trust and to humanize the business while building a level of credibility and authority for the brand.
At Beverly Boy Productions, interview Video Production for the Construction Industry represents one of the many driving forces behind building consumer relationships & generating revenue producing leads for construction brands. It’s all a part of our goal to help your construction business reach its fullest potential!