Tips on Choosing the Right Video Production Companies in Chicago 

The use of corporate video for Chicago businesses is a rapidly growing trend, especially with more than 80% of internet traffic accounting for video and more businesses reporting this type of media as providing the most significant ROI. Businesses don’t doubt the value of video, but they struggle to know how to choose the right video production companies in Chicago to work with. The process of choosing the right video production companies in Chicago to work with is a bit time consuming and requires some careful research and consideration.

There’s a lot to consider. Budget and timeline expectations will come into play. The quality and professionalism of the crew will come into play.

Your own communication and how you feel about each production company will also come into play.

Check out these tips to help you decide who to hire for the job:

1. Analyze Style

Chicago video production companies each have their own technique and style. The video industry is extremely creative which means there really is no right or wrong in how a video is produced.

However, different styles may or may not be attractive to your business. 

Some production companies may focus on producing television broadcasts while others are more focused on case studies or documentaries.

Some crews will focus on testimonials and corporate style videos while others may focus more on animations or various other types of content. 

Before you can choose a production company that’s right for you, you’ve got to establish your own needs and determine what style of content you are most interested in.

Analyze the style of each of the video production companies in Chicago that you’re considering before choosing one that’s closely aligned with what you’re looking to achieve.

2. Budget

It’s never an easy subject, but it’s always an important subject when production is concerned — budget is something that you must discuss before getting too involved with any production company.

Video production companies in Chicago can have extremely varied budgets. It’s not uncommon for one production company to charge tens of thousands more for a project than another.

Before hiring a production company for your project, make sure that they are willing to produce the desired quality and style of video that you want for the budget that you’re willing to invest.

3. Timeline

It’s very common for video production companies in Chicago to have other projects on their timeline and things that they’re working on besides your project.

Before choosing a production company to work with, make sure that you are upfront with your timeline and that you discuss their timeline for project completion.

Don’t be surprised to find out that a particular production company is not going to get started on your project for several weeks or more.

If it appears that the timeline that they have for completion will not align with what you intend, or that the crew will not be able to deliver the project within the expected scope of time that you require the video within, you’ll have to choose another provider.

4. Professionalism

When chatting with each of the video production companies in Chicago, how do you feel? Do they provide you with professional customer service and support? Do they appear interested and engaged in your project?

The professionalism and customer service is a key factor in deciding who to work with.

The fact is, many different freelancers and professionals are capable of shooting video but not all are capable of providing professional customer service.

Choosing the right video production companies in Chicago to work with will require you to carefully analyze all of these factors before you make your final decision.