What Does Small Business Video Production Cost?

The expenses associated with producing videos for a small business to use in marketing or to gain traction to their business can range. Some businesses invest tens of thousands into video each month and others may only invest a few thousand per year.

While there’s no doubt that small business video production is a trend that most businesses recognize as vital and important, few know how to answer the question, “What does small business video production cost?” Beverly Boy Productions is breaking down the technical details of small business video production and the associated costs.

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Average Hourly Production Rates

camera crew hourly rates

Production crews typically charge day rates or hourly rates. Sometimes you can get a half-day rate that is roughly half or slightly more than half of the full-day rate. When you hire a production crew to produce small business videos for your firm you are actually getting a lot of working parts and knowledge on your side. Production crew rates range as follows:

  • Film Director – >$250 per hour
  • Script Writer – >$150 per hour
  • Cameraman – >$400 per hour
  • Editor – >$175 per hour
  • Actors – >$500 per hour
  • Equipment – up to 100s per hour
  • Studio Shooting – up to $400 per hour
  • Narrator – >$400 per hour
  • Audio Files – up to $1000
  • Video Rendering – up to $75 per hour
  • B-Roll – expect to pay a percentage between 10 and 50% of your total cost
  • Miscellaneous Fees – can cost very little up to 1000s extra

Average Cost Per Minute

Small business video production costs per minute range from about $1,000 to upward of $10,000. Most small business videos come in at a price point somewhere in between. An average starting point for a small business marketing video is typically $3,500 per minute.

Most marketing videos are 2 minutes or less in total length so a good rule of thumb is to budget $7,000 for your video. However, the addition of things like advanced graphics, special effects, and technical animations will certainly add to the total costs of your production.

Broadcast Rates

Venice live broadcasting

Live filming for a small business will generally come with a day rate of between $5,000 and up for the crew. This includes multiple camera crew, all necessary equipment, and the post-production editing of your small business video. Corporate events that are filmed may have additional costs associated with permitting or unexpected expenses so it’s a good idea to talk with the production crew early on in the planning of your event.

The cost of commercial video production is sometimes higher than the above quoted $1,000 to $10,000 per minute. In fact, a commercial ad can quickly run somewhere between $25,000 and more for a short 30-second to 1-minute clip. This depends largely on the needs of the film and the technical expertise that goes into the creation of the film. Keep in mind that with a commercial you have less than 30 seconds to capture and sell your audience — so effects are vital!

Need more information on the total estimated cost of small business video production? Give Beverly Boy Productions a call today!

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