What Does Kickstarter Video Production Cost?
Crowdfunding campaigns and crowdsourcing investments are a relatively growing means of marketing your new product or service, gaining investors, and boosting your ability to advance to the next level.
If you’re seeking investors, there’s a good chance that you’re working on a Kickstarter campaign to get your product noticed. Video will help you succeed with Kickstarter, but what does Kickstarter video production cost? We’re breaking down the details of Kickstarter video production to help you plan and budget for your project.
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Average Cost for Kickstarter Video Per Minute
Kickstarter video production cost is typically referred to as a rate per finished minute. For example, you may be quoted a price of $3,000 or $5,000 per finished minute. This means that your Kickstarter campaign video which is 2-5 minutes long will cost somewhere between $6,000 and $25,000 to create. That’s a big price range, but the goal is to help you see just how varied Kickstarter video production costs can be based on individual needs and technical details.
Generally speaking, a video will cost between $1,000 and $10,000 per finished minute. And most Kickstarter videos are between 2 and 4 minutes long for best results. Keep in mind that anything longer than 4 minutes risks losing the attention of your investor and, at a rate of up to $10,000 to produce, does it really make sense to push the limits?
A Good Quality Kickstarter Video Campaign
A professional quality Kickstarter video will run you about $3,000 to $6,000 to produce. This is at a production rate of about $2,000 per finished minute for a video that is between 1.5 and 3 minutes long.
Production of this quality for your crowdfunding video will include a 2-3 person camera crew, the scriptwriting, and all necessary video editing. Keep in mind that you are paying the following total costs when you hire a crew to operate and produce your Kickstarter video:
● Film Director – >$250 per hour
● Script Writer – >$150 per hour
● Cameraman – >$400 per hour
● Editor – >$175 per hour
● Actors – >$500 per hour
● Equipment – up to 100s per hour
● Studio Shooting – up to $400 per hour
● Narrator – >$400 per hour
● Audio Files – up to $1000
● Video Rendering – up to $75 per hour
● B-Roll – expect to pay a percentage between 10 and 50% of your total cost
● Miscellaneous Fees – can cost very little up to 1000s extra
The above rate includes a budget for professional editing and will result in a quality Kickstarter video that is able to tell the story of your product to investors.
A High-Quality Kickstarter Video Campaign
A high-quality Kickstarter video will run you upwards of $4,000 to $12,000 to produce. This is at a production rate of $4,000 per finished minute for a video between 1 and 3 minutes long. Production of this quality will include the brilliant backing of a scriptwriter that tells your story in an eloquent, funny, or otherwise captivating manner.
This budget includes minimal use of thighs like added graphics and advanced editing techniques that will really make your video stand out against the competition. Again, with this video, you will be paying for all of the above services but you are paying a fee for the advanced skillsets that professionals have that will make your video a success.
A Viral Kickstarter Video Campaign
Viral video can be quite a big investment but in the end, you WOW investors and you get what you came to Kickstarter for. If you’re wondering, “what does Kickstarter video production cost?” For a viral video, you can expect to pay a starting rate of $10,000 or more to achieve viral success.
This budget includes an advanced script, storytelling, professional actors, a voiceover, multiple shoot locations, and the creation of a customized soundtrack for your campaign. This type of investment will help you stand out against all of the competition with your product and can go great lengths in helping you achieve success in gaining investor interest.
Need more details? Give Beverly Boy Productions a call today, we’ll work out a rate for your Kickstarter video campaign.