Inspiring Facebook Video Engagement Ad Case Studies for Business Owners
According to a study by HootSuite, 84% of video marketers are using Facebook as a primary video marketing channel and as many as two-thirds of all American marketers are utilizing the social giant otherwise known as Meta for the purpose of video marketing. Statistics like these show that millions of marketers and business owners believe in the power of Facebook video marketing, and that many businesses are crushing it with Facebook Video Engagement Ads. Case studies like the ones we’ll introduce below prove the power of Facebook video ads to increase website clicks, drive post engagement, and generate leads for your brand.
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At Beverly Boy Productions we work with business owners to produce top quality Facebook Video Engagement Ads that can be shared on the platform for increased engagement. If you’re interested in putting Facebook Video Engagement Ads to work for your business, we can help!
Give our team a call to learn more about the use of Facebook Video Engagement Ads for your business or, if you’re looking for proof that this is the right choice for your brand, consider the following case studies representing the market and successes that other brands have achieved with their video advertising on Meta.
B2B Brand Increases App Installs with Facebook Video Ads
The B2B brand, MVF, was able to boost business app installs by 1,455 downloads directly through Facebook video ads and to drive a total of 2,401 app installs during their campaign following their advertising on Meta.
The brand, which focuses on utilizing data-led customer generation tactics to provide quality leads to brands across over 40 countries worldwide was looking for ways to increase app installs through Facebook video ads. They achieved their goal, and ultimately attracted additional customers to the tune of several thousand with their campaign.
Consumer Goods Brand Boosts Conversions with Facebook Video Engagement Ads
The consumer goods brand, Benefit Cosmetics Singapore division, was interested in quantifying the overall impact that Facebook Video Engagement Ads and other forms of advertising was having on their mega-sale-day events as well as to determine the most popular ads among their target audience.
The brand used video ad creatives across Facebook to drive a 23% increase in purchase conversions, a 6.1X return on ad spend (ROAS), a 24% increase in omnichannel sales value and a 19% increase in online sales value.
Ecommerce Brand Increases Sales & Brand Awareness with Facebook Video Ads
In another one of the more inspiring Facebook Video Engagement Ad Case Studies, UK-based ecommerce brand MADE.com was interested in testing new technologies in attracting customers and boosting their brand awareness through Facebook Video Engagement Ads during a time when COVID-19 was largely preventing in-person shopping in their furniture store.
Introducing an augmented reality experience that was accessible via Facebook Video Engagement Ads, MADE.COM was able to create an immersive experience for consumers that attracted new business interest to the tune of 63,000 website visits during the campaign. The brand also experienced a 2.5X increase in conversion rates with their augmented reality experience, a 3X add-to-cart rate, and a 40% increase in ad recall with their Facebook video engagement ad campaign.
Travel Brand Substantially Increases Reach with Facebook Video Engagement Ads
The travel brand, Otelz.com, provides a seamless booking experience for Turkey travelers that are most interested in booking online without the worry of having to provide credit card information or other private details. Travelers book on Otelz.com and then pay directly at the hotel when they arrive.
The brand was interested in boosting app downloads and reaching new prospective customers to educate them about the Otelz.com difference. With Facebook Video Engagement Ads, Otelz.com was able to reach 1.32 million people, drive a 17% increase in link clicks through their mobile-optimized video ads, and lower overall cost per click by 20%.
Real Estate Brand Lowers Lead Cost with Facebook Video Engagement Ads
A real estate investment network, Texas Wealth Network, which represents a networking group that invites real estate investors to a members only community, was interested in increasing event registration through qualified lead forms and boosting their overall membership numbers. Using Facebook mobile video ads to promote their event registration Texas Wealth Network was able to lower their cost per lead by 11% while increasing their total number of leads by 1.4X and increasing commercial product line leads by 2.2X.
At Beverly Boy Productions we produce top quality video advertising products including Facebook engagement videos for brands large and small. If you find these inspiring Facebook Video Engagement Ad Case Studies to be motivation for you to produce your own Facebook video advertising campaigns, we can help you get started.
Give us a call to learn more about the process and the next steps to producing quality video ads that will represent your brand.