Creative Ways to Use Customer Testimonial Videos to Promote Your Business

Customer testimonial videos are an integral part of everyday marketing and advertising campaigns for businesses across virtually any and all industries. There’s something incredibly special about a happy customer sharing their story about your brand that translates to increased audience trust and we all know that trust translates to conversions and sales! Finding the most Creative Ways to Use Customer Testimonial Videos to promote your business or brand is one of the more important steps in the process of distributing your customer testimonial videos after they’ve been professionally produced.

At Beverly Boy Productions we produce expert customer testimonial videos for our clients on a regular basis and, when we’re done, clients often ask us how they can maximize their use of the customer testimonial videos that they’ve paid to create so that they can generate the most revenue or ROI for their brand. We like to provide our customers with various was to use customer testimonial videos to promote their businesses and sometimes we like to get creative with the process.

So if you’ve recently had customer testimonial videos produced, or you’re thinking about hiring Team Beverly Boy to produce some customer testimonial videos for your business, here are some of the most Creative Ways to Use Customer Testimonial Videos to promote your business once you’ve got those videos in hand.

1. Include Testimonial Videos Just Before a Call-to-Action Button On Your Website

If you haven’t A/B tested the use of customer testimonial videos just before your call-to-action button on your website, you are almost guaranteed to find that you’ve been missing out on TONS of conversions! Including testimonial videos just before or somewhere very close to your call-to-action button on your website is a great way to increase lead follow through.

In fact, prospects are more likely to follow up and purchase from your business if they can see a testimonial first so this is probably one of the most profitable locations to place a testimonial for your brand.

2. Maximize Promotion Including your Testimonial Videos Across All Channels

If you really want to succeed with your customer testimonial videos, one of the best approaches you can take to distribution is to share them across all of your marketing media channels. We’re talking about including your customer testimonial videos on all of your social media platforms, across your website, on your landing pages, in your email outreach campaigns, and, if you can afford it, on television, too.

You can even include your videos in traditional mail campaigns (if you utilize those) by creating a QR link that is printed on your mailer and opens your customer testimonial videos when the audience views the QR code. Talk about creative ways to use customer testimonial videos to promote your brand!

3. Include Videos in Sales Calls to Improve Conversion

Is your sales team struggling with closing their deals? Another one of the more Creative Ways to Use Customer Testimonial Videos is to include them into the sales process. These videos can be shared during a sales call or presentation to provide social proof that others trust in your brand and to encourage or entice the prospects on the other end of the presentation or call to trust in your brand, too. Video testimonials are easy to integrate into sales deals and can have a significant impact on conversions.

4. Include Video Testimonials in Tradeshow Events

Does your team handle some traditional, boots on the ground style marketing initiatives? Including customer testimonial videos in your tradeshow events or when you’re marketing to prospects in real time is a great way to boost conversions.

Not only will the sharing of customer testimonials increase the likelihood of prospects taking the leap to communicate with your team, they’ll also boost confidence that visitors to your trade show booth have in your brand increasing their decision to follow through with submitting their information as a lead or with actually making a purchase on site.

5. Repurpose Customer Testimonial Videos for Your Blog

Coming up with Creative Ways to Use Customer Testimonial Videos to promote your business can be quite the challenge, just like coming up with topics for your blog posts can be challenging, too. Why not repurpose some of the customer testimonials that you have created and write blogs on the topics that are covered by the customer in the videos? For example, you could write a post that answers a question or ties into a specific event mentioned by the customer in the testimonial video. Then, you can share that testimonial video on the blog post increasing the likelihood of audience interaction on the page, improving search engine rankings, and boosting conversions, too.

As you can see, coming up with different and Creative Ways to Use Customer Testimonial Videos to promote your business isn’t all that hard, it just takes some careful consideration and you’ve got to have the testimonials ready to share. At Beverly Boy Productions, we help produce customer testimonials for a variety of businesses and brands. For more information, give our team a call!